PR made simple
Press Loft: connecting journalists with brands – easier article creation for media, effortless press coverage for brands and their PR teams
Press Loft: connecting journalists with brands – easier article creation for media, effortless press coverage for brands and their PR teams
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Easily streamline your PR workflow by uploading your product images to be discovered by media looking to feature them. Press coverage with no pitching.
Our PR tools allow brands, retailers & their agencies to easily secure press coverage, social posts & quality backlinks for SEO by connecting with our extensive network of over 26,000+ journalists, bloggers, and influencers.
Upload images
It’s easy... Upload your high-resolution product images to Press Loft...
Get seen
Get your products seen and downloaded by 26,000 journalists and influencers...
Get featured
Get your products featured in magazines, blogs, websites, social media and more!
Trending
Our curated collections of trending and seasonal images feature the latest favourite products, connecting PR teams and media with the most in-demand content
Latest images
Our image library is constantly updated with the latest product images from over 1300 companies worldwide.
Today
Today
Today
Today
We make PR simple with our easy to use PR tools
- How we help brands and PR agencies
- How we help journalists and influencers
Be seen by journalists & influencers, without pitching to a single one!
Upload images to your brand press office and be discovered by our network of over 26,000 journalists and influencers. You can track where and when your images appear in the press.
Secure quality backlinks for SEO
Press Loft allows SEOs to easily secure quality backlinks for big search engine optimisation impact. Simply upload product images and they can be accessed and featured by our network on online publications, websites, blogs and social media.
Get creative on Studio
Studio makes it really easy for influencers to create social posts starring your products.
Create quick and beautiful content for your social channels using your Press Loft image library.
Send your news to our network in minutes...
Drive even more press coverage and create beautiful press releases in minutes with our easy-to-use press release creator.
Published releases are hosted online and emailed to thousands of opt-in journalists and bloggers on our network, giving them immediate access to your latest news.
Get the inside scoop on what journalists are working on
Journalists and influencers submit requests through our platform to help them source content to feature. This might be product images, news, prize giveaways, expert testimonials, loans for shoots and more.
Collaborate with influencers in minutes
An easy and efficient way for brands and social influencers to connect and collaborate on sponsored posts, giveaways, product reviews and more. Channels include Instagram, Twitter, vlogs and blogs.
Get started with Press Loft
For brands & PR agencies
Create an online press office, connect with top journalists & influencers, track your results.
Free trial of Press Loft Premium Book a free demo See monthly packagesFor journalists & influencers
Source and download free-to-use images and PR news. Connect and collaborate with hundreds of brands.
Create free accountJournalist & influencer accounts are free forever.
201,204
Product images
27,422
Journalists & influencers
3,475,575
Image downloads
How we've helped brands
It’s a great platform to manage your imagery, especially when time is restricted and you're unable to be immediately on email to respond to journalist image requests.
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It’s like having double the people in the office! Press Loft is one of the most valuable PR tools we have.
We love Press Loft! It’s a brilliant resource and I am thrilled to say we have done really well for downloads.
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Press Loft is an effective and time-saving way of storing our images,...We wouldn’t have the time nor press contacts to be able to reach out to nearly as many journalists ourselves!
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We are now able to get our images and messaging into high-end editorial pieces for publications, websites and the wider press that we would have previously only dreamed of.
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Although we were introduced to Press Loft by a PR specialist, I definitely feel like the platform is something I could easily use as a founder to grow our brand and coverage. It’s a simple platform to use, and immediately gives me as a non-expert the ability to connect with journalists and publications I’d otherwise have no connection with.
What do journalists and influencers say?
I literally could not do my job without Press Loft.
Victoria Gray
The Express / Saga
I love the sheer range of images available on Press Loft, specifically the lifestyle imagery that help to make my articles stand out. I think Press Loft offers a great variety of lifestyle images as well as cut outs.
Chiana Dickson
Homes & Gardens
I will say that I do spend a lot of time on Press Loft, the platform has really helped me in a lot of tight situations and tight deadlines. I love it.
Lara Sargent
Metro
I am a regular user of Press Loft and I love the way it's so easy to access a huge selection of brand images at any time of day or night! Brilliant if you're on a deadline. Every time you download an image, a record of the brand, price and link is sent straight to your inbox so you can't lose track of which image came from where. So helpful when you're juggling multiple gift guides or features.
Eleonore Crompton
Editor Junior
Press Loft is my first go-to when beginning to research or write features. I know I'm always going to find something useful, and I trust the information I find there. It's a fantastic resource and I'd be lost without it!
Jenny Wood
Freelance - The Telegraph
I love Press Loft for the number of images and the number of brands on there. It really does feel like a destination to learn about hot new products from smaller brands and bigger brands.
Catherine Bennion-Pedley
The Sun
I've long been a fan of Press Loft... it's such a wonderful resource and it's been so convenient. I've often urged brands that I've spoken to put themselves on Press Loft because it's just so easy for us to be able to pull an image and not have to email somebody and wait for it. I love it.
Pip Rich
Livingetc
As a freelancer, I love how straightforward it is to source images from Press Loft....and the wide variety available means I can find photos that don’t feel overused or too sterile. The crediting info is also presented clearly, which makes the entire process a breeze.
Ashley Chalmers
The Spruce
We love Press Loft because it's a great way for us to discover new brands. So when we're searching on a particular topic or theme, it's just a really easy way for us to get that curated look that we're after, but with a really big variety of brands.
Kirstie Duhig
HomeStyle
I've been using Press Loft for a number of years now and it is my go-to for image sourcing. The quality of brands that are on the platform is second to none and I always know that I can find the images that I need. Press Loft has removed all the unnecessary barriers to speedy content creation.
Stacey Sheppard
Design Sheppard
It’s a great way to discover brands I wouldn’t necessarily have gone to before, and easy to use when searching for a quick, specific image needed.
Charlotte Dunford
The English Home
I usually find Press Loft a more reliable source of images for the type of features I write than other similar media resources, with a good mix of lifestyle and cut out images
Alison Jones
Ideal Home/Woman & Home
Press Loft is overall just efficient to use. It cuts down the time reaching out to PR companies and brands for high-res images, makes finding relevant products easier, and introduces brands that I wouldn’t have originally considered.
Kerah Reyes
Ireland's Home Interiors & Living
Press Loft is a brilliant resource for imagery and inspiration. It’s very easy to use and get quick access to images, find latest images and themes, and make contact with brands. Love the weekly emails, inspiration and access to webinars and content. Love that I can search by geographic area and order by date image has been added. It feels like so much more than just a resource library - it’s holistic and almost becomes a community in its own right. Great range of products, great quality.
Hannah Bartlett
Jolly Festive
It’s such a streamlined way to access new season imagery, viewing multiple brands in one sitting. It often introduces me to brands I haven’t come across before, which is so helpful. I have a very limited time to put features together and honestly, I’d be lost without it, it has made the process of creating content so much faster. There’s a great breadth of brands and I think there are probably more functions I could take advantage of and haven’t yet.
Michela Colling
Ideal Home
I use Press Loft in a slightly different way. You are brilliant for finding interesting new brands, trends, and forecasting. The images I download are used for moodboards and directly for client recommendations. I think you offer an amazing service and I think more interior designers would find you super-useful if they knew about you.
Annie Shepard
www.thehouseeditor.com
I really like Press Loft. It helps me immensely in my work. At a time when teams are very small, Press Loft acts as "another team member," a truly useful tool. Additionally, brand communication isn't always the best, so this is a fantastic way to access information. I love the trends.
Carla Barreria
Lux Deco
It’s been a wonderful tool since starting freelancing!
Tallulah Rushaya
Freelance (Titles include Period Living + Woman & Home UK)
Press Loft is invaluable for homes and gardens product shots, as well as trend ideas, as this makes writing a piece on a current interiors trend really easy.
Nicola Warren
I use Press Loft almost daily for sourcing hi-res images instantly. There is a great selection of images available and from a good mix of high street and independent brands. There is also not too much click through to get each image.
Holly Walsh
Freelance (Titles include Ideal Home and Style At Home)
It has to be the variety of images and brands featured and knowing that there is always a good selection lifestyle imagery, in particular, which really comes in handy for adding to online articles.
Ellis Cochrane
Country Living, Stylist, House Beautiful
Press Loft is an editor’s dream! With a helpful and friendly staff, bright and clear images to choose from and a process that is uncomplicated and fast, my shopping guides and product highlights come together seamlessly. It’s a one-stop-shop approach and I love it!
Kelly McMaster
Cottages & Bungalows
Press Loft is an enormous help to me ... whenever I start a new feature or blog I have a quick check on Press Loft to look at the latest news and images. The image library is easy to use and never disappoints, I would be lost without it!
Linda Parker
Interiors Journalist
Press Loft is my go-to when I'm looking for good-quality inspirational images for features. It saves me time every day – it's like the middle man, so to speak, and I often recommend companies get involved as it's a service we use regularly at Style at Home magazine.
Laurie Davidson
Interiors Journalist
Frequently asked
- For brands & PR agencies
- For journalists & influencers
The trial is totally free and no credit card is required! There is no obligation to sign up at the end of the trial, we hope you get lots of free coverage during the trial and want to sign up afterwards!
Press Loft connects your brand directly with thousands of journalists and bloggers actively searching for content. By showcasing your product images in our curated collections and searchable database, we make it easy for media professionals to discover, download, and feature your products in their articles, blogs, and publications. With tools like analytics to track downloads and referrals, you’ll gain valuable insights into what’s working, helping you refine your PR strategy and maximise coverage opportunities.
Through PR you can also increase your social media following and sign-ups to your customer newsletters. PLUS if you use your PR correctly and tell your customers when you have featured in high calibre publications, then you can increase your trust and so conversion rates.
If you get a lot of coverage, it’s likely you and your team spend a lot of time sending images out to journalists with product information, building and managing your databases, sending press releases, and pitching. We help streamline and automate your PR workflow so it can work hard in the background, leaving you (or your PR team) to get on with additional PR tasks. In addition, Press Loft broadens your reach by connecting your products with a global network of journalists and bloggers actively searching for fresh content.
For every 100 images added to a press office we typically secure between 2 - 20 pieces of coverage per month. This success depends on quality of images, location and seasonality.
Press Loft works across a wide range of sectors, including interiors, gifts, gardening, pets, baby, fashion, beauty, and tech.
100% yes! About 30% of our clients are resellers and they get huge volumes of coverage for the products they sell. When using Press Loft, the journalists have to credit the resellers where they download the images from.
Absolutely! We work with many trade-only retailers. We help secure trade coverage and, if you have stockists the press can mention, or a stockist list on your website, you can secure consumer coverage too which will help boost your brand awareness and sales for your resellers.
Even if you already work with a PR agency, Press Loft can complement their efforts by providing additional tools and opportunities to maximise media coverage. Our platform streamlines access to a vast network of journalists and bloggers, ensuring product images are easily discoverable and downloadable. By integrating Press Loft into your PR strategy, your agency can save time, broaden reach, and focus on crafting impactful campaigns, while our platform works seamlessly in the background to support their efforts and amplify results.
We help many agencies streamline and escalate their product-based PR, image management and reporting. Helping to scale coverage for their clients, leaving them with more time to work on more complex and time-involved elements of their work. Securing this additonal coverage can help to support client retention. We also offer discounts for agencies with multiple clients.
The "best practice" is to submit high-res images that are at least 1,000 by 1,000 pixels, with a resolution of 300DPI (file size between 100KB and 100MB). We can accept JPGs and PNGs (PNGs will be converted to JPEGs during the upload process.) If you only have low-resolution images, our platform can also upscale them to become high resolution.
Around 70% of the images downloaded are on a plain white background and 30% are lifestyle images. Uploading a mixture of styles can help to secure a wider variety of coverage.
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