Press Loft began life in 2006 in the UK with its image library service, Image Loft. This made it easier for journalists to access images from hundreds of companies in one place.
After the success of the Image Loft service, Press Loft added a range of additional PR Tools to make PR and journalism easier: Release Loft - press release distribution, Request Loft - journalist leads, Calendar Loft - date alerts, Web Loft- own-branded online Press Offices for any company in any sector.
Over the past 3 years Press Loft has radically streamlined the consumer PR industry and made it more accessible for every company, no matter whether a start-up or a world-wide brand.
Press Loft Australia was launched in January 2011 quickly attracting the attention of 1000’s of companies, PR’s and journalists Australia wide.
The credit crunch has led to a huge uptake in memberships as it provides a low cost way for companies small and large to manage their PR, as well as a quicker way for journalists to write their articles in the face of radical cuts.
Now Press Loft has over 500 registered companies with more than 20,000 images and press releases.
If you would like to know more about us, please do not hesitate to get in touch by emailing firstname.lastname@example.org
Nicola Snell, founder and Managing Director is a Product PR Entrepreneur with a range of businesses in the PR sector. Her driving passion is to develop increasingly streamlined and affordable PR services – from Pay-per results PR service at her PR agency zero2one PR (www.zero2one.com), to the ever-growing range of services at Press Loft and most recently she launched Trend Life – a range of product review blogs.
Working incessantly and passionate about technology, PR and business in general, she is also a Mum-to-be (due on Christmas Day this year) and lives with her husband in Richmond where she can be frequently found running in the park.