COTTOMILANO - Metropolitan Tradition
Ceramiche Keope
Memory and vision, material and technology: these are the words that form the design alphabet of CottoMilano, the new collection that Ceramiche Keope will unveil at Cersaie 2025.
This porcelain stoneware collection tells a story rooted in the heart of Milan and inspired by the enduring legacy of Fornace Curti, the historic kiln where Lombard terracotta has been crafted since the 15th century, becoming a cornerstone of architecture, emotion, and culture. Expressive in its materiality, rich in iron, frost-resistant and durable, its distinctive deep red – distinctly different from the pink tones typical of Tuscan terracotta – has colored some of the most iconic chapters of the Milanese Renaissance.
Today, this ancient material is reimagined with elegance and modernity, giving life to sophisticated, tactile surfaces that retain the distinctive opaque finish of traditional terracotta, while seamlessly engaging with the language of contemporary design.
Designed by Domenico Orefice in collaboration with Keope's Research & Development team, CottoMilano incorporates invisible technology to reinterpret artisanal traditions through a contemporary lens, bringing a tactile and chromatic softness never before seen in ceramic surfaces.
This research is expressed in the collection’s variety of finishes. ULTRAmatt, currently under patent application, combines extreme opacity with remarkable tactile comfort and easy maintenance. An innovative solution that blends aesthetics and performance for versatile interior projects with a contemporary allure. The Glossy finish, in size 6x124, multiplies the play of light, while the Structured R11 surface, in sizes 60x60 and 120x120, is perfect for outdoor use.
Alongside Mattone, CottoMilano is offered in a wide and fascinating color palette, giving it a cosmopolitan and universal appeal, suitable for the most contemporary architectural projects. Warm and material-like tones such as Terracotta, Sabbia and Creta alternate with more neutral, delicate shades like Argilla and Talco. Thanks to the synergy between Keope's R&D team and the creative vision of Domenico Orefice, terracotta is no longer perceived as a material limited to rustic settings; it is reimagined as a contemporary, versatile and visually striking design option.
