MOOV UP | New generation vibes
Ceramiche Keope
Ceramiche Keope presents Moov Up, the new concrete-effect collection that marks a significant evolution of the historic Moov collection, a style icon celebrating ten years of success in 2025. For a decade, Moov has not only interpreted but also anticipated shifts in interior design, setting trends and redefining urban aesthetics with its versatile, contemporary surfaces. With visionary intuition, Moov embraced large formats at a time when they were still considered a bold choice, establishing itself as an undisputed leader in metropolitan interiors, hospitality venues, wellness centers and outdoor spaces.
With the introduction of Moov Up, a new chapter in design unfolds. The collection stands out for its fine, compact graphic texture, offering a surface that is surprisingly soft to the touch and enriched with intricate nuances.
Moov Up is a new interpretation of concrete, transforming it into a fluid, timeless and universal material that is ideal for both residential and contract projects. It guarantees a refined, contemporary aesthetic that transcends styles and generations.
The aesthetic identity of the collection is expressed through a broad, sophisticated color palette of eight shades, ranging from warm tones to cool, minimal nuances, with two trendy colors designed for bolder design projects. The spectrum ranges from the “fusion” of White to the concrete grey of Concrete, moving through warmer hues such as Sand and Tobacco and richer, more characterful shades like Forest and Coffee. Each color is conceived to adapt seamlessly to diverse design languages, striking a balance between sobriety and personality.
On the technical front, Moov Up introduces the ULTRAmatt surface (currently under patent application), which enhances the material-like texture of microcement while leveraging the durability and performance of porcelain stoneware. Opaque, visually rich, velvety to the touch and easy to maintain, ULTRAmatt also delivers high anti-slip performance, combining safety with refined aesthetics. Alongside this innovative surface, the collection also features the Naturale R9 surface, available in the large 120x278 cm format, and the Structured R11 version, designed specifically for outdoor applications.
Enhancing the versatility of Moov Up is a selection of five perfectly modular formats, offering maximum compositional freedom. From large slabs that amplify space and light, to elongated formats that create a sense of visual continuity, and standard sizes that evoke a more traditional sense of order and harmony.
