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Loaf launches Chenille

Loaf

From French ateliers to a global interiors favourite, chenille now arrives at Loaf for the first time, launching in a considered palette of 34 shades. Taking its name from the French word for caterpillar, chenille is a fittingly soft character.

Loaf’s chenille is made for real life. Spill-friendly and with a 100,000 rub count, it’s built for plenty of lounging and feet-up moments. The velvety pile adds richness to every colour and an inviting, sink-in feel. More fluid than bouclé and more relaxed than velvet, chenille marks a new chapter in Loaf’s fabric line up, with a rich texture that feels both luxurious and laid-back.