Feathr, the world’s leading online marketplace for artisan wallpaper, today announces the launch of their new Style Guru product recommendation service. Built upon artificial intelligence (AI) algorithms and machine learning (ML) principles, Style Guru is the first service to provide instant, intelligent personalised wallpaper recommendations.

 

Whether looking for the perfect wallpaper for a modern home or hunting out a colour that coordinates with your interior, Feathr’s expert team know that choosing the perfect wallpaper can be hard. Feathr offers over 1,300 artisan wallpapers and now Style Guru provides a ground-breaking way for customers to find their ideal match.

 

Using a fun interface, users are guided through a short selection of psychographically-tested questions that establish their design preferences. Proprietary AI algorithms cross-reference the answers against a growing dataset of over twenty thousand data-points before users are provided with their personalized recommendations.

  

Style Guru is also ready to learn from each user interaction. Style Guru collects anonymized data from every interaction with the recommended wallpapers and is set up to employ machine learning to further improve future recommendations. In a process similar to dating apps, customers are able to swipe right or left on each design that’s recommended and can purchase directly from the Style Guru service.
 

“Our mission is to make it easy and inspiring for people to discover and buy unique artisan wallpapers. Utilising ground-breaking technology is one way we deliver on that mission and we think Style Guru will instantly help our customers find the perfect wallpaper for their project,” said Tom Puukko, Founder of Feathr. “By being the first to deploy innovative artificial intelligence and machine learning in our sector, we can elevate our customers’ experience and simplify the purchase process for them. We know how busy our customers are, so every little we can do to help them is a win!” 

 

Style Guru is available worldwide for desktop, mobile and tablet users and is accessible at www.feathr.com/style-guru

 

About Feathr

Interiors start-up Feathr is The Home of Artisan Wallpaper. Headquartered in the famed artists-only village of Fiskars, Finland, Feathr roam the world collaborating with contemporary artists to create original wallcoverings and fabrics. 

Feathr works with over 100 artists including legendary tattooist Liam Sparkes, renowned American abstract artist Kiki Slaughter and the sought after French creative duo, Atelier Bingo. Feathr has been awarded Surface of the Year at the World Interior News Awards and named as Finland’s Number One Design startup.

Feathr designs are used in residential and commercial spaces around the world, including in Hilton Hotels in Japan, Google headquarters in the USA and in Westfield London (Europe’s largest shopping centre).

www.feathr.com