Love Mae was formed in 2008 when three lovely ladies set out to make the world (at the very least, they declared, the average home) a more beautiful place. Love Mae released their first range of wall decals on Etsy.com, an online marketplace, in April 2009. But they were by no means your standard wall decals, oh no. Love Mae had introduced the world's very first Reusable Fabric Wall Decals; decals that can be repositioned hundreds of times over, scrunched up, smoothed out, even washed and best of all they will not damage your walls. Scratch that - best of all they are gorgeous. Did we mention they are Australian made, non-toxic and biodegradable? Of course it wasn't long until word got out and Love Mae were picking up stockists all over Australia, indeed worldwide.