NATURALNESS YOU CAN FEEL WITH NEW LAVERÉ BODY EFFECT ANTI-AGEING CARE FOR FIRM AND YOUTHFUL LOOKING SKIN

LAVERÉ, the premium anti-ageing skincare line from the creators of pioneering natural cosmetics brand lavera, re-launches with an ultra luxurious new look and four systems - Hydro (for skin 25+), Intensive (for skin 35+) and Solution (for skin 45+) for the face, and Body Effect for the body. Packed with innovative, skin-loving organic ingredients and natural essential oils to suit skin’s changing needs through the years, the products unite 100% certified natural cosmetics with 100% high-tech anti-ageing ingredients, and 100% luxury.

The 6-product, BDIH certified Body Effect line delivers effective 24-hour restorative and moisturising care to help maintain a younger, firmer figure. In user trials , more than 90% of women reported visible improvements in appearance after using the products for 3 weeks.

The key actives are seaweed extracts which actively stimulate the skin and improve the condition of the connective tissue. This in turn stimulates blood circulation to help purify the tissue and tauten the skin. Other actives such as mineral salt extracts, Flor de Sal (sea salt), caffeine and rusco components also stimulate the micro-circulation. The salts are particularly key since they open up skin pores allowing the active components of the seaweed to enter the skin’s outer layer. Uplifting essences of orange, grapefruit, lime and lemongrass help to refine the appearance of the skin. The LAVERÉ Body Effect line comprises:

Body care with anti-cellulite effect:
* Active Body Scrub (firming body scrub - £27.50 / 100g)
* Active Control (firming body lotion - £27.50 / 150 ml)
* Active Silhouette (refining oil spray - £39 / 50 ml)

Intensive care:
* Active Shower (intensive shower cream - £19.50 - 150 ml)
* Active Care (intensive body cream - £49 / 150 ml)
* Active Protection (intensive hand cream, SPF 5 - £19.50 / 75 ml)

The inspiration for LAVERÉ came from Klara Ahlers , a life-long devotee of natural cosmetics who in 1988 opened the first specialist shop in Germany for natural cosmetics. Klara’s vision was to bridge the gap between niche and natural, and mainstream luxury brands without compromising on efficacy, ingredients or packaging appearance, and so LAVERÉ (meaning ‘golden truth’) was born.

LAVERÉ will be available from September 2008 from department stores and high-end organic stores, and by mail order. Call 01557 870568 or visit www.lavere.co.uk

ENDS

COMPANY/STOCKIST INFORMATION

LAVERÉ

W: www.lavere.co.uk

T: 01557 870568

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