NATURALNESS YOU CAN FEEL WITH NEW LAVERÉ INTENSIVE ANTI-AGEING CARE FOR SKIN 35+

LAVERÉ, the premium anti-ageing skincare line from the creators of pioneering natural cosmetics brand lavera, re-launches with an ultra luxurious new look and four systems - Hydro (for skin 25+), Intensive (for skin 35+) and Solution (for skin 45+) for the face, and Body Effect for the body. Packed with innovative, skin-loving organic and natural ingredients to suit skin’s changing needs as it ages, the products unite 100% certified natural cosmetics with 100% high-tech anti-ageing ingredients, and 100% luxury.

The 7-product, BDIH certified Intensive system delivers effective 24 hour concentrated, soothing care for skin 35+ - the time of life when skin becomes noticeably drier, elasticity decreases, and wrinkles become more deep-set. In user trials , over 80% of women reported visible improvements in the appearance of their skin after using LAVERÉ Intensive for 3 weeks.

The key active is organic Cova B Trox (a complex of magnesium gluconate, chicory root, algae and maltose) known to encourage facial muscles to relax, minimising fine lines. Additionally, organic Ceramide-3 extracted from non-GM soybean oil strengthens and protects the skin in an identical way to its own barrier defences. It also helps repair sensitive and dry skin, and greatly increases moisture content. Other active ingredients include extracts of bamboo, licorice root, green and white tea. The LAVERÉ Intensive line comprises:

Cleansing and toning:
* Relax Cleanser (cleanser - £16.50 / 125 ml)
* Relax Splash (2-phase toner mist - £16.50 - 50 ml)

Care:
* Relax Absolute Day (day cream with SPF 5 - £39 / 50 ml)
* Relax Absolute Night (night cream - £49 / 50 ml)

Targeted care:
* Relax Meeting (skin repair facial mask - £49 / 30 ml)
* Relax Impression (7-day vial treatment - £55 / 7 x 2 ml)
* Relax Eye Care (eye cream - £39 / 15 ml)

The inspiration for LAVERÉ came from Klara Ahlers , a life-long devotee of natural cosmetics who in 1988 opened the first specialist shop in Germany for natural cosmetics. Klara’s vision was to bridge the gap between niche and natural, and mainstream luxury brands without compromising on efficacy, ingredients or packaging appearance, and so LAVERÉ (meaning ‘golden truth’) was born.

LAVERÉ will be available from September 2008 from department stores and high-end organic stores, and by mail order. Call 01557 870568 or visit www.lavere.co.uk

COMPANY/STOCKIST INFORMATION

LAVERÉ

W: www.lavere.co.uk

T: 01557 870568

CONTACT THE LOVE ECO PR TEAM