NATURALNESS YOU CAN FEEL WITH NEW LAVERÉ SOLUTION ANTI-AGEING CARE FOR SKIN 45+

LAVERÉ, the premium anti-ageing skincare line from the creators of pioneering natural cosmetics brand lavera, re-launches with an ultra luxurious new look and four systems - Hydro (for skin 25+), Intensive (for skin 35+) and Solution (for skin 45+) for the face, and Body Effect for the body. Packed with innovative, skin-loving organic and natural ingredients to suit skin’s changing needs as it ages, the products unite 100% certified natural cosmetics with 100% high-tech anti-ageing ingredients, and 100% luxury.

The 9-product, BDIH certified Solution system delivers effective 24 hour intensive moisturizing and regenerative care for the needs of skin 45+, the time of life when skin becomes very dry, thin and susceptible to sensitivity, wrinkles or age spots are more pronounced, and elasticity has visibly weakened. In user trials , over 80% of women reported visible improvements in the appearance of their skin after using LAVERÉ Solution products for 3 weeks.

The key actives are natural Isoflavones, which stimulate the skin’s regeneration process whilst increasing elasticity and radiance. The formulas also contain Phytocollagen (from fresh brown algae that increase collagen synthesis and stimulate skin’s immune defences) and Sepilift (a protein obtained from coconut oil that connects to the amino acids of the skin and give an enriching and tautening effect). Other active ingredients include extracts of red clover, grape and soy. The LAVERÉ Solution line comprises:

Cleansing and toning:
* Power Cleanser (gentle face cleanser - £19.50 / 100 ml)
* Power Splash (facial toner mist - £19.50 / 50 ml)

Care:
* Power Glamour (intensive skin serum - £95 / 30 ml)
* Power Royal Day SPF5 (intensive day cream with SPF 5 - £59 / 30 ml)
* Power Royal Night (intensive night cream - £79 / 30 ml)

Targeted care:
* Power Lip Expert (lip care SPF 5 - £35 / 15g)
* Power Eye Glow (intensive eye cream - £49 - 15 ml)
* Power Promise (intensive skin care mask - £59 / 30 ml)
* Power Performance (7-day vial treatment - £69 / 7 x 2 ml)

The inspiration for LAVERÉ came from Klara Ahlers , a life-long devotee of natural cosmetics who in 1988 opened the first specialist shop in Germany for natural cosmetics. Klara’s vision was to bridge the gap between niche and natural, and mainstream luxury brands without compromising on efficacy, ingredients or packaging appearance, and so LAVERÉ (meaning ‘golden truth’) was born.

LAVERÉ will be available from September 2008 from department stores and high-end organic stores, and by mail order. Call 01557 870568 or visit www.lavere.co.uk


ENDS

COMPANY/STOCKIST INFORMATION

LAVERÉ

W: www.lavere.co.uk

T: 01557 870568

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