PIONEERING ALL-NATURAL ANTI-AGEING SKINCARE BRAND LAVERÉ RE-LAUNCHES WITH ULTRA LUXURIOUS NEW LOOK AND INNOVATIVE PRODUCTS!

LAVERÉ (pronounced “la-ver-ray”), the up-market sister of the ever-popular lavera natural cosmetics brand, now boasts even more skin-loving organic ingredients in its 100% natural formulations to deliver naturally effective ‘feel good’ skincare every day.

Relaunching in the UK from September 2008 into department stores and high-end organic shops, the LAVERÉ premise is 'Made by nature. Made to work'.

The brand, which counts Lady Isabella Hervey, Jerry Hall, Vogue cover girl Georgina Cooper, Dame Kelly Holmes, Fran Cutler, Beverley Knight and Marie Helvin amongst its high-profile fans, has also been extended from 10 products to 31 and been given an ultra-luxurious new look to grace any green goddesses bathroom!

The inspiration for LAVERÉ came from Klara Ahlers , a life-long devotee of natural cosmetics who in 1988 opened the first specialist shop in Germany for natural cosmetics. Klara’s vision was to bridge the gap between niche and natural, and mainstream luxury brands without compromising on efficacy, ingredients or packaging appearance, and so LAVERÉ (meaning ‘golden truth’) was born. The line comprises four skincare systems, three facial and one for the body:

• Hydro (for skin 25+)
• Intensive (for skin 35+)
• Solution (for skin 45+)
• Body Effect for all ages

Each product within the LAVERÉ line is brimming with a unique selection of innovative, high quality and predominantly organic ingredients specially selected to suit skin’s changing needs as it ages. The formulations are light on the skin, have been dermatologically approved, demonstrate excellent tolerability, are BDIH certified , with consumer tests reporting > 90% improvement.

The 9-product HYDRO line provides 24 hour energising and moisturising care for the needs of skin 25+ which is showing early tell-tale signs of laughter lines and needs increased moisturisation. Key ingredients: Hylauronic Acid, water lilly extracts and a fruit acid complex of organic apricot, pomegranate and mango. ‘Hero’ product - Energy Cleanser (£13.50)

The 7-product INTENSIVE line is for skin 35+ showing the first signs of maturity - increased dryness, decreased elasticity and suppleness, more pronounced wrinkles and the first age spots. Skin needs concentrated care to slow the signs of ageing. Key ingredients: b-trox, phytohormones plant-based nutraceramides to boost the skin’s natural defences, whilst revitalising and energising the complexion. ‘Hero’ product - Absolute Day Cream (£39)

The 9-product SOLUTION line delivers luxurious, intensive and regenerating skincare for 45+ age group formulated to effectively combat the signs of ageing. Natural isoflavones activate the skin regeneration process, improving elasticity and maintaining a radiant appearance. ‘Hero’ product - Power Lip Expert SPF5 (£35)

The 6 products in the BODY EFFECT line help towards tighter, firmer skin. Invigorating seaweed extract restores natural moisture in the skin and a younger, firmer figure. ‘Hero’ product - Active Shower Cream (£19.50)

Prices range from £13.50 for the Hydro 2-Phase Energy Cleanser to £95.00 for the Solution Power Intensive Skin Serum. For stockists and mail order, please call 01557 870568 or visit www.lavere.co.uk

ENDS

COMPANY/STOCKIST INFORMATION

LAVERÉ

W: www.lavere.co.uk

T: 01557 870568

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