September 20th, 2017 – MADE.COM today announced the launch of TalentLAB, an innovative new crowdsourcing and crowdfunding platform that will offer customers access to an unrivalled boutique of new and unique designs.
Designers can upload their ideas directly to the TalentLAB platform for the chance to be shortlisted by MADE.COM. The design-savvy MADE.COM customer community will then have the chance to pledge a small, refundable deposit (£5-£30) to register their interest in seeing that product being made. MADE will commit to putting the designs with the most pledges into production and releasing them on the website.
For designers, this is a unique chance to gain access to MADE’s vast network of producers across the globe, the Europe-wide catalogue of loyal, engaged customers and to the technology which enables distribution to MADE’s eight commercial markets.
For the first time, customers will have a real chance to have their say in what goes into production and buy new design from previously unseen designers. Those who pledge will get privileged pricing of up to 30% off the final sale price via an exclusive window to buy the designs before they are officially launched on MADE.COM.
Speaking at the launch event at the Victoria and Albert Museum, Ruth Wassermann, Design Director, MADE.COM, commented: “We know that there are many adventurous, innovative ideas in the world that never get brought to life. TalentLAB will help shine a spotlight on creativity, helping designers get a foothold in the industry and helping customers get their hands on new bold designs. And here at MADE.COM, we will get a read on which pieces our customers love, especially the ones that are daring and different.”