Welcome to the Loaf Press Office

Welcome to the Loaf Press Office

Products from this company are shipped to: United Kingdom and are located in: United Kingdom

28/01/2020

Loaf’s NEW Spring 2020 collection has landed!

Loaf


There are heaps of new goodies landing this Spring 2020 from the experts in laid-back living, Loaf.

This season, Loaf launch the Willow wardrobe, chest of drawers and bedside table, the Brit brand's first ever rattan collection. As well as being great for stashing your clothes, these textured designs will add a retro vibe to the bedroom.
 

The perfectly proportioned Pimpernel wardrobe and chest of drawers are great for tighter spaces and feature a punchy pink interior. Likewise, the Popinjay range has a lovely grey exterior and beautiful bone handles, as well as a flash of teal interior to perk up your palette.
 

No bedroom is complete without a new bed and Loaf has two for spring. Upping the squidge of their French beds, the new Fifi has a super-pillowy headboard making for an ultra cosy headrest. This is joined by Cushdie (seen above with the Little Willow side table) which has a cushioned, rounded headboard.
 

And there’s heaps for the kitchen too. The Scandi-inspired Molly dresser, with its grooved doors and drawers, along with a ‘had it for ages’ paint finish, will look great in all kitchens. The glass front and sides make it brilliant for displaying all your cool stuff above and the ribbed cabinet for hiding those boring bits below.

For those who find industrial style a bit too, er, ‘industrial’ then how about the Servery sideboard and Super Servery shelves. These new additions are a cool mix of beautifully crafted bandsawn oak and metal framing and include dovetail joint detailing and vintage-y metal bar handles. Bonzer!
 

What do you get when you take an old school-style chair, add a signature Loaf squidgy cushion and pair it with a cool rattan back? The Squishbag! This occasional chair is one of those ‘me-time’ chairs that you won’t want to give up. Pair it with the mid-century style Throwback coffee table, a swansong to every British sitting room who used to have one just like it. The oak is reassuringly solid, the parquet top is exquisite, and the magazine rack feels like déjà vu.
 

And it wouldn’t be a Loaf launch without new squish machines. Slow-Mo, a super deep design with a lovely, wraparound pillowy side and back is joined by the sumptuous scatter-back sofa, Podge. There’s also the Sugar Bum which has nifty blind button detailing, rarely seen on a sofa back. All these new designs are available as sofas and love seats.
 


All these new goodies will be hitting Loaf.com and Loaf Shacks on 6th February 2020!

 

Stockist details:

020 3141 8300 | www.loaf.com

About:

Having lost a whole Saturday trying to buy a bed, Charlie Marshall decided to make the process as quick and hassle free as possible. So two years, 187 mattress factories and some seriously comfy beds later, we were born in December 2008. It turned out there were a lot of you out there who liked what we were doing and we have since become one of the fastest-growing companies in the UK. In 2012 we added sofas to our repertoire. And these went down a storm too. So we continued our quest for world domination as emperors of comfy, laid-back furniture and squishy stuff for the whole home. And that's us in a nutshell!

High-res images available for download:

18/11/21

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Loaf Grand Pimpernel Wardrobe

Loaf

Loaf Grand Pimpernel Wardrobe

Loaf

18/11/21
£1745

12/10/21

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Loaf Pimpernel Chest Of Drawers

Loaf

Loaf Pimpernel Chest Of Drawers

Loaf

12/10/21
£1095

31/05/22

4806x3604 8221kb

Loaf Podge Love Seat

Loaf

Loaf Podge Love Seat

Loaf

31/05/22
£1445

12/10/21

3352x2515 3088kb

Loaf Popinjay Chest Of Drawers

Loaf

Loaf Popinjay Chest Of Drawers

Loaf

12/10/21
£1095

12/10/21

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Loaf Squishbag Chair

Loaf

Loaf Squishbag Chair

Loaf

12/10/21
£875

20/09/21

3793x2846 3615kb

Loaf Squishbag Chair

Loaf

Loaf Squishbag Chair

Loaf

20/09/21
£875

20/09/21

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Loaf Throwback Coffee Table

Loaf

Loaf Throwback Coffee Table

Loaf

20/09/21
£645

18/07/22

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Loaf - Sugar Bum sofa

Loaf

Loaf - Sugar Bum sofa

Loaf

18/07/22
£1645

01/12/21

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Loaf - Podge sofa

Loaf

Loaf - Podge sofa

Loaf

01/12/21
£1645

02/09/21

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Loaf - Sugar Bum love seat

Loaf

Loaf - Sugar Bum love seat

Loaf

02/09/21
£1445

18/11/21

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Grand Pimpernel wardrobe

Loaf

Grand Pimpernel wardrobe

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18/11/21
£1745

20/09/21

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Grand Popinjay wardrobe

Loaf

Grand Popinjay wardrobe

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20/09/21
£1295

20/09/21

5062x3796 1320kb

Little Willow side table

Loaf

Little Willow side table

Loaf

20/09/21
£345

20/09/21

5109x3831 1585kb

Pimpernel chest of drawers

Loaf

Pimpernel chest of drawers

Loaf

20/09/21
£1095

31/05/22

4096x3072 2849kb

Podge love seat

Loaf

Podge love seat

Loaf

31/05/22
£1445

01/12/21

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Podge sofa

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Podge sofa

Loaf

01/12/21
£1645

20/09/21

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Popinjay chest of drawers

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Popinjay chest of drawers

Loaf

20/09/21
£1095

20/09/21

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Squishbag chair

Loaf

Squishbag chair

Loaf

20/09/21
£875

18/07/22

4096x3072 1667kb

Sugar Bum sofa

Loaf

Sugar Bum sofa

Loaf

18/07/22
£1645

20/09/21

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Throwback coffee table

Loaf

Throwback coffee table

Loaf

20/09/21
£645

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