Welcome to the Rebecca Udall Press Office

Welcome to the Rebecca Udall Press Office

Products from this company are shipped to: Albania, Andorra, Australia, Austria, Azerbaijan, Belarus, Belgium, Canada, China, Croatia, Czech Republic, Denmark, Estonia, Finland, France, Georgia, Germany, Greece, Guernsey, Hungary, Iceland, Ireland, Isle of Man, Italy, Japan, Jersey, Kazakhstan, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Malta, Moldova, Monaco, Montenegro, Netherlands, New Zealand, Norway, Poland, Portugal, Romania, Russia, San Marino, Serbia, Slovakia, Slovenia, Spain, Sweden, Switzerland, Turkey, Ukraine, United Arab Emirates, United Kingdom, United States of America, Vatican City and are located in: United Kingdom

14/11/2019

Doing Black Friday Differently

Rebecca Udall

The brand ethos of Rebecca Udall and Black Friday don’t mix. It’s the opposite of slow living and buying less, better (the brand’s mantra).
 
Rebecca Udall will be offering an unusual Black Friday deal: a notable portion of orders placed 29 November - 2 December will go to charity to support the less fortunate this Christmas, associated with the brand's related categories of "bed" and "table".
 
20% of the purchase price of full price items will be split between the following charities:
  1. LONDON BASKET BRIGADE: helping to feed disadvantaged families in London
  2. CRISIS: supporting the homeless
  3. CENTREPOINT: providing homeless young people with accommodation, health support and life skills to get them back into education, training and employment 
An average set of our bed linen (£300) will provide a £60 donation, paying for:
  • A Christmas lunch for one homeless person with CRISIS*
  • And a Christmas lunch for a disadvantaged family of four
  • And a room for a night for a homeless young person
*information taken from the respective charity’s website 
 
Quotes from Rebecca:
I have worked in retail for 10 years this year. Black Friday didn't exist in the UK in 2009 and now it is one of the highest retail sales days in the retail calendar year - if not the most.
 
We’ve all seen the videos of shoppers aggressively elbowing one another to attain “the deal of the century”. I think it’s so sad. 

I believe more people are now realising that Black Friday deals are not always a steal. They are frequently another marketing tactic for retailers to clear slow or past season stock or to sell "Black Friday" purchased products - possibly lower quality to their usual range. I know this having worked in buying departments before starting my business.

Excessive consumption has disastrous effects on the environment which we are much more acutely aware. I hope our campaign makes people think a bit deeper about Black Friday in the mad haze of Christmas shopping. There are so many people that particularly struggle at this time of year. Are there disadvantaged people near you that could benefit from you donating the amount you would spend on a Black Friday "deal"? Are you buying something because you really need it or because it's a perceived deal?"



 

Rebecca Udall, launched April 2019, is a luxury online direct to consumer homewares brand specialising in bed and table linens.

 

The brand's approach to luxury is: provenance, design, quality, longevity, customisation and ethics.

 

Products are sourced from artisan and heritage manufacturers, mostly European. For example, cotton bed linen is woven by a heritage Italian manufacturer who supplies linens to the most luxurious hotels. Napkins use linen from certified Masters of Linen, of which there are only 13 in the World: European linen from seed to finished product. 

About:

Brand Summary

Rebecca Udall, launched April 2019, is a luxury online direct to consumer homewares brand specialising in bed and table linens.


The brand's approach to luxury is based on: provenance, design, quality, longevity, customisation and ethics.


Products are sourced from artisan and heritage manufacturers, mostly European. For example, cotton bed linen is woven by a heritage Italian manufacturer who supplies linens to the most luxurious hotels. Napkins use linen from certified Master's of Linen, of which there are only 13 in the World: European linen from seed to finished product. 


Products are curated in to collections to inspire.


Brand Ethos

To encourage consumers to buy less, better. Buy the best quality you can afford and make it last. A care card is sent with all linens, and only exceptional quality linens are sourced.


Rebecca Udall work with ethical manufacturers - environmentally and socially. Most manufacturers are family owned in heritage communities for their niche, such as Irish linen. No plastic is used in packaging unless it is absolutely necessary; all packaging is recyclable and ribbon is unbranded to encourage reuse.


Trend associations: wellness; sustainability; direct to consumer; female business owners; sustainable luxury; buy less, better; slow living. 


About Rebecca

Rebecca is 26 and lives in the countryside in North Yorkshire, near Malton.


Having worked in a bed linen buying department, Rebecca realised that thread count, measuring the number of threads per square inch, is used as the main indicator of quality for bed linen - the quality of the raw material itself is not communicated to consumers.


Rebecca felt that marketing within bed linen is not transparent - "hotel bed linen" collections that are not bought by hotels; Egyptian cotton sheets that contain the minimum Egyptian cotton to allow the term to be used; and high thread counts using twisted yarns to artificially inflate thread counts. 


More recently, Rebecca was working in procurement for a global fashion house and felt that with a considered and lean approach to business operations, luxury doesn't have to mean high marks up.

High-res images available for download:

26/09/19

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Festive Glamour Christmas Tablescape

Rebecca Udall

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Festive Glamour Christmas Tablescape

Rebecca Udall

26/09/19
£20

30/11/-1

1326x1279 247kb

Rebecca Udall AW 201910859

Rebecca Udall

Click here for more info
Rebecca Udall AW 201910859

Rebecca Udall

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