Loaf’s AW19 collection lands this August and with it comes lashings of nifty NEW wares! From space-saving contraptions and cabinetry for little nooks to possibly Loaf’s squishiest sofa yet (is it even possible?), there are oodles of new pieces to revamp and brighten the home this season.

New squish machines arrive from the champions of laid-back living, Loaf. The new Smooch sofa is one of Loaf’s comfiest sofas ever. Cloud-like cushions and plenty of scatters give the signature Loaf squidge and the French seams have been added to crank up the cuddle factor. The Cinema sofa is an old school design inspired by movie nights and the silver screen. Brought bang up to date with chunky arms, just grab the popcorn and snuggle in. Both styles are available as sofas and love seats.

And there are plenty of savvy space-saving ideas! Caboodle and Caboodle Jr are a solid oak coffee and side table duo that have a snug upholstered cube parked neatly underneath which can be used as a footstool or extra perch.
 
The new Multi-Storey table is more than it seems. A genius coffee table, footstool, chair AND occasional bed, simply lift off the stylish wooden tray, unzip the linen footstool and unfold the compact single mattress and you’ve got yourself a spare guest bed. Clever, huh?

Loaf is also adding more sleep styles to their range of beds. Parlay is a beautiful new day bed which includes squishy cushions, bolsters and a tufted linen mattress, ideal for when unexpected guests swing by.

Two further beds are joining Loaf’s offering. Sugar Puff, a curvaceous, traditional French-style design and Pillow Talker which features a marshmallow-y headboard perfect for bedtime natters and late-night bookworms.

And it doesn’t stop there. Parquet Pie is a hand-laid parquet-topped round table that extends into an oval for big shindigs.

All this nifty newness will be landing in August 2019!

For further high-res imagery or more information on the new collection please drop me an email or give me a buzz on the number below.
 
Stockist details: LOAF.COM / 020 3141 8300

Kindest,
David

David White, Head of News
Direct dial: 020 3141 8372
David@loaf.com