Carefully curated, the palette is made up of 16 shades – the four essential neutrals, definitive greys, statement trend, and timeless blues. The collection uses earth pigments for easy application and excellent coverage levels, while also being virtually solvent and odour free, thanks to the low VOC (Volatile Organic Compounds) content, making them kind to you, your family and the environment.

Dani Taylor, Director of Buying at Cox & Cox, explained “We spend a lot of time choosing the perfect paint colours to use on our photoshoots and understand how overwhelming it can be to choose the perfect shade for your home. Our customers frequently ask about the paint we use, so we decided to create a small and considered collection that would pair well together.”

The industrial style tin adds some old fashioned charm, differentiating it from other popular brands, however it’s not style over substance. Dani continues: “One frustration with normal tins is that they are really hard to open, they get messy and the rim is difficult to keep clean, making it difficult to close and get a good tight seal. Not only does our paint tin look beautiful, it travels really well, it is easy to wipe and close, and the latch means that it won’t spill or dry out as quickly.”

All colours are available in 2.5 litre tins and in two finishes: Matt Emulsion priced at £50
and Eggshell at £69. 100ml sample pots are also available at £5 each.