Flooring Superstore has added 15 new ranges of vinyl flooring to its product range, including popular Instagram trending styles such as herringbone, mosaic, and monochrome patterns.

All vinyl flooring comes in a range of thickness’ spanning from 2.2mm to 3mm with a thermal backing for a solid underfoot, providing support and comfort. Suitable for heavy domestic use, these flooring coverings are ideal for kitchens, dining rooms and hallways, and offer R10 or R11 slip-resistance.

Thanks to the products’ durable 0.20mm - 0.40mm wear layer, which protects against daily wear and tear, the designs will look fresh for years to come. And with a minimum of a five-year wear warranty, buyers have added peace of mind.

Patterned Tiles

Boasting a variety of vibrant designs and colours, the Patterned Tiles range is sure to add personality into the home.

Tiles, mosaics, and travel-inspired designs all came within the top 20 Instagram flooring trends, and this range is a quick and cost-effective way to achieve this style in your home.

EXAMPLE PRODUCT: Patterned Tiles – Kaleidoscope. Now only £9.99/m²
https://www.flooringsuperstore.com/patterned-tiles-kaleidoscope.html

Monochrome

Another patterned tile-effect, the Monochrome range offers a choice of designs in a modern palette of white, black, and grey for the ultimate contemporary and chic look.

Flooring Superstore’s Instagram research revealed monochrome as one of the most popular colour schemes for flooring.

EXAMPLE PRODUCT: Monochrome – Bold Weave. Now only £9.99/m²
https://www.flooringsuperstore.com/monochrome-bold-weave.html#

Wood effects

The Natural Trends, Herringbone, and Reclaimed Wood ranges all give homeowners the chance to replicate the look of real wood, but without the price tag or upkeep.

Herringbone in particular was identified as a recurring flooring trend on Instagram as part of Flooring Superstore’s research.

EXAMPLE PRODUCT: Real Woods – Cappuccino Oak. Now only £14.49/m²
https://www.flooringsuperstore.com/real-woods-cappuccino-oak.html

Something different

If homeowners are looking for something a bit more quirky or unusual, they might like the Sparkle range. The products boast unique sparkle geometric, concrete and wood designs to give a contemporary and fun twist on popular styles.

Or, the Creative Play range with intricate designs and bright colours is perfect for a child’s bedroom or playroom. It’s also easy to clean and maintain too.

EXAMPLE PRODUCT: Sparkle – Hexagon Tiles. Now only £16.99/m²
https://www.flooringsuperstore.com/sparkle-hexagon-tiles.html

EXAMPLE PRODUCT: Creative Play – Galaxy. Now only £11.99/m²
https://www.flooringsuperstore.com/creative-play-galaxy.html

Josh Barber, Buyer at Flooring Superstore, said: “We’re always looking to expand our offering to customers to help them achieve the latest trends with flooring that is affordable, comfortable, and durable enough to withstand day-to-day use. Our new collection of vinyl helps to achieve all of this and more. We’ve analysed tens of thousands of posts on Instagram, listened to customer feedback, and analysed our own sales data to help inform the styles that we source and stock. The latest products promise to be the perfect addition to our customers’ homes and have already been well received both in store and online.”

Instagram flooring trends: Data

With more than 20,000 posts on Instagram, Flooring Superstore analysed the hashtag #floorporn to discover which flooring trends are most coveted on the photo and video sharing platform.

20 recurring trends included the following:
Materials-

Hexagon tiles
Square tiles
Parquet
Herringbone
Versailles panels
Concrete
Epoxy
Terrazzo
Marble

Designs and patterns-

Hand painted designs
Mosaic / mural designs
Travel-inspired designs (including Grecian, Spanish, and Portuguese influences)
Geometric patterns
Stripes and spots
Negative space
Words created with mini tiles

Colours-

Monochrome
Pastels and muted palettes
Vibrant colours
Metallic accents