With all the warmth and depth of wool, but without the maintenance headache, the brilliant Faroe fabric was an instant hit with customers of luxury dog bedding company Charley Chau when it debuted on the brand’s Bliss Bolster Bed in 2020. Three years on, Faroe has now spun its way onto even more Charley Chau Beds, meaning there’s a snuggly bedfellow to keep every dog warm and cosy this winter.
 
Available across Charley Chau’s signature pocket-style Snuggle Dog Bed in Classic and Winter Warmer styles, the Bliss Bolster Bed, Day Bed Mattress and Anti-Microbial Memory Foam Dog Bed Mattress, it is now freshly launched as Bed Bumper Sets for Crates and Rattan Baskets. In its latest presentation, Faroe is now bringing all the snugly feels to turn a cold, unwelcoming dog crate into a cosy little den, and giving the enduringly timeless rattan dog basket a luxe makeover.
 
But why is Faroe so utterly fabulous for dogs and their dwellings, and especially in winter? Despite being soft, warm and inviting touch, Faroe is a tough canine cookie that is more than capable of withstanding the paces of daily dog use. Tough enough for heavy commercial upholstery use, with a Martindale Rub Test Score of 100,000, Faroe surpasses the entry level rub score of 30,000 for ‘commercial grade’ fabrics.

As well as being hardy, the fibres used to weave Faroe have also been treated with a permanent stainguard treatment, which means surface dirt never gets the chance to get a proper hold in the fabric. In the winter months when weather is inclement and muddy paws frequent, the stainguard feature becomes extremely beneficial, as it means the fabric can be easily spot cleaned in between washes. Additionally, Faroe’s moisture-wicking and quick drying properties means moisture is wicked away from wet dog's coat and the fabric dries out quickly, so a dog is less likely to suffer a consistently damp bed.

Handling dog hair is a breeze for Faroe too. Thanks to its tight weave, the amount of hair that works its way into the fabric itself is reduced and what remains is easily removed with a quick shake or a light hoover over.

For a clean and pristine dog bed and hygiene in the home, all of Charley Chau’s Faroe range features fully removeable covers that can go into the washing machine on a 30° to 40° cycle, dependent on the style of bed, with the fabric washing beautifully time after time.

With prices from £85 cosy up a four-legged friend’s bed with Faroe this winter at Charleychau.com and see dogs sleeping in sublime comfort @Charleychau on socials.
 
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For further information, please contact Alex@barkandbeyondpr.uk or call 07791 592 011