We are excited to be celebrating Sweetpea & Willow's sweet 17th birthday. We are incredibly proud of our journey and development over the past seventeen years, and to celebrate, we want to share with you some of our proudest milestones over the years, spotlighting our luxury and exclusive Handmade In London collection, and celebrating our longstanding relationship with some of our most beloved brands. We are truly honoured to continue to expand and grow our Sweetpea family and to encourage more people than ever before to 'love the way you live.'

A year after Sweetpea & Willow's establishment, we were thrilled to expand our offices and open our first 2500 sq. ft showroom. Two moves later, we settled into our current converted warehouse, creating a stunning 8000sq. ft showroom in West London, filled with stunning pieces from our range. We built the glamorous Willow's Bar, allowing people to browse our collection for themselves with a glass of bubbles or a lovely barista coffee. 
Shortly after this, Mr and Mrs Sweetpea expanded their own Sweetpea family and welcomed their son Rowan to the world, followed by their youngest, Ava, in 2009. We won our first award in 2012: the SheerLuxe Online Shopping Award. In 2015 we supported Fields Of Life by purchasing a freshwater well for the Odwarata 'C' community in East Africa, giving 576 people access to safe and clean water - an achievement we are extremely proud of. 
In 2018, a very special boy had his first day in the office... the beautiful Bailey! Our treasured Sweetpea office dog has spent a whole five years making everyone at Sweetpea HQ smile! He even makes a few appearances in some of our product images, including the Landsdowne Sofa (pictured right), the Tosca Upholstered Bed and Bailey's Pink Velvet Dog Bed

We launched our own brand of luxury home furniture, Handmade In London, in 2013, and are so happy to be celebrating a whole decade of our beautiful in-house designs. One of our first Handmade In London pieces was the sumptuous and snuggly Valentine Sofa, a gorgeous staple piece for any contemporary home. We have since worked hard to create over 100 designs and over 300 upholstery fabrics for our customers to choose from, striving to give our clients the freedom to create the sofa or bed of their dreams.  

"Our Laurent Bed is a vision of a classic, luxury design. When designing this gorgeous bed, I wanted to create something that would feel utterly sophisticated but, at the same time, a timeless classic that you can love for years and years."
- Jacquie Dunton, Co-Founder of Sweetpea & Willow.



Sweetpea & Willow - Officially the UK’s largest reseller of Eichholtz in 2022

Since 2012, we have proudly worked alongside renowned luxury brand, Eichholtz. We love giving our UK customers an opportunity to embellish their homes with the sophisticated modern glamour offered by this exceptional brand. We are thrilled to be celebrating a 12-year-long relationship with Eichholtz and we continue to adore their striking, high-quality designs.


"They always have the best stuff! I can’t ever leave their store without picking something up, and I’m thrilled to be a part of the family." - Jonathan Adler

In 2020, we punctuated our collection with the playful panache of Jonathan Adler. The modern American glamour of this fabulous brand brought a joyful and eclectic sense of luxury to our site, and we continue to fall head over heels for Jonathan Alder's breathtaking style and designs. Watch this space for some exciting things that are on the horizon between Sweetpea & Willow and Jonathan Adler later this year...

Finally, we would like to mention a few of the awards that we have gracefully accepted over the years.

  • 2012 – Winner SheerLuxe online shopping award - House & Garden.
  • 2013 – Winner CoolBrands Award for being one of the coolest brands in the UK.
  • 2014 – Online retail Awards commendation for House and Garden category.
  • 2015 – Online retail Awards commendation for House and Garden category.
  • 2015 – Winner Small online retailer of the year - Online retail awards.
  • 2015 – Gold award  - Mumpreneur UK.
  • 2016 – Shortlisted 'Homes & Interiors' on The Good Web Guide.
  • 2016 – Winner of the Amara Blog Awards - Best Organisation.
  • 2017 – Winner of Best Furniture & Accessories Boutique - Build - Interior Design Awards.
  • 2020 – Winner of Best Furniture Retailer (1-3 stores) - Interiors Monthly Awards
  • 2022 – Winner of Best Luxury Furniture eTailer - Greater London Enterprise Awards
  • 2023 – Winner of Leading Luxury Furniture & Accessories Boutique - West London - Build Home & Garden Awards
  • 2023 – Luxury Furniture Boutique of the Year - Corporate LiveWire Global Awards
We hope that you, the lovely press, and our wonderful clients continue with us on our journey and mission to inspire everyone to Love The Way You Live