The most and least ethical Flower Delivery Companies to purchase from this Mother’s Day

Not all of us are able to be with our mums or mother figures on Mother’s Day this year. Many consumers will therefore be looking for the perfect online flower bouquet so they can express their love from afar. But how do consumers ensure that their Mother’s Day flowers are ethical and environmentally friendly? The Good Shopping Guide’s Flower Delivery Companies Ethical Comparison Table, which ranks the UK’s most and least ethical Flower Delivery brands, is the ideal source of ethical information. Companies are assessed on their practices towards the Environment, Animals and People, resulting in an overall ethical score out of 100


The Good Shopping Guide recommends purchasing from one of its top-rated companies, which have been verified as the UK’s most ethical flower delivery companies. Arena Flowers and Prestige Flowers claim the top spots in the rankings, each achieving an outstanding score of 100, with Bloom following shortly behind with a score of 98. This is chiefly due to the brands’ use of Fairtrade and organic flowers, commitment to sustainability and lack of involvement in unethical activities. These ethical brands have also been endorsed by The Good Shopping Guide’s Ethical Accreditation - verifying their high ethical standards.


Interflora received the worst overall score of 41. This low score is a result of Interflora’s ownership by The Wonderful Company, which has previously come under fire for unethical practices, as well as the brand’s lack of sustainability efforts. Flower Station, Teleflorist, eFlorist and iFlorist also ranked in the bottom five, with scores of 64. Consumers may therefore want to avoid these brands and opt for more ethical alternatives.


With growing consumer concern about the ethical impact of their purchases, The Good Shopping Guide’s research is crucial for exposing the truth behind the world’s leading brands. The rankings from The Good Shopping Guide offer consumers the information they need to order online flowers responsibly this Mother’s Day.


Kat Alexander, Director of The Good Shopping Guide, said:

“Whilst we all love sending and receiving beautiful flowers on Mother’s Day, our gifts do not have to come at the expense of ethics. There are many ethical brands offering ethical and sustainable flowers, so we can spoil our loved ones with a clear conscience.”


Visit the Flower Delivery Companies Ethical Comparison Table for the full rankings and further information on the research findings. This includes details on the methodology used to assess the brands and how they performed against each criterion. For further information please do not hesitate to get in contact.

About The Good Shopping Guide

The Good Shopping Guide, an independent research organisation, has been researching and publishing ethical scores on thousands of the world’s biggest brands since 2001, with over 70 sectors and industries assessed. The research includes environmental track records, animal welfare and human rights issues, which encompasses a wide range of ethical criteria. All the research is published on the Ethical Ratings Tables, which raises awareness about the ethical and unethical brands within each industry.


The Good Shopping Guide also awards Ethical Accreditation to top-rated companies with the highest ethical business standards. The Good Shopping Guide has been awarding ethical sector leaders (including Neal’s Yard, Aviva and Highland Spring) with Ethical Accreditation for over 20 years.

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