Cheshire & Wain
Special Edition Heart I.D Tag

Cheshire & Wain Brings Safety and Style to Catwalks This Pet I.D. Week


Starting on 17 April, Pet I.D. Week encourages pet owners to review the steps they can take to ensure their pet has the best chance of being recovered should they become lost. Cheshire & Wain, the luxury cat accessories and lifestyle brand for fabulous felines, ensures cat owners can do this in style.


For catwalks away from home, pet safety starts with a collar complete with a superior-quality breakaway buckle, which Cheshire & Wain has been making for cats worldwide since 2013. Especially for adventurous kitties, Cheshire & Wain designed their Lumino Reflective Cat Collars in five high-visibility colours made from 100% Vegan-friendly materials.


With the collar taken care of, cat owners can attach one of Cheshire & Wain’s delightful I.D. Tags in disc, fish or heart shape for a safe return should their kitty get lost. Available in a choice of metals and a sprinkle of fun phrases including Chief Mouser and House Tiger, Cheshire & Wain offers a complimentary engraving service to allow for important information such as phone number and address.
Cheshire & Wain Neon Yellow Reflective Cat Collar
Cheshire & Wain Neon Pink Reflective Cat Collar
Special Edition Heart I.D Tag
House Tiger Disc I.D Tag
Fish I.D Tag
Reflective Apple AirTag Collar Case

Pet owners may also consider adding a tracking device to their cat’s collar. While they can’t protect a cat from danger and threats, they do allow for monitoring a kitty’s whereabouts when they are away from home. They can also help quickly locate a cat if there’s a concern they might be missing, trapped, or injured. Although not specifically designed to be used as cat trackers, many of Cheshire & Wain’s customers use AirTags as a tracking device as they are small, robust, lightweight, competitively priced against standard pet trackers and do not require additional fees or ongoing subscription costs. Cheshire & Wain’s Reflective AirTag Collar Case (designed to match the Lumino collars but compatible with all their collar collections) protects and securely holds the device on the collar strap. Highly durable, they are made from easy-to-clean, water-resistant material, providing a hassle-free solution for your pet's safety. 


Shop for a cat’s safety this Pet I.D. week in style at Cheshireandwain.com. 

About Cheshire & Wain

Cheshire & Wain is a British lifestyle brand specialising in luxury cat accessories for fabulous felines. First inspired by the arrival of silver-spotted British Shorthair cat Mr Peter Wells (otherwise known as Percy) in 2013, his owner Sonja Farrell began shopping for the necessary cat paraphernalia to welcome her new kitten. Finding herself disappointed by the quality and aesthetic of what was available – with her main frustration being the lack of high quality, leather cat collars, which were also safe for Percy to wear - Sonja founded Cheshire & Wain.

Back in 2013 leather collars with breakaway buckles for a cat's safety simply didn't exist, so that became Cheshire & Wain’s key focus, designing one from scratch. Now ten years on, luxury leather cat collars remain at the heart of Cheshire & Wain’s offering, but the brand has grown significantly. Expanding the cat family, Miss Penelope Agatha Wells has joined the fold and she purrs alongside Percy, as an official Cheshire & Wain model and co-chief of product testing and approval.

With two fiercely discerning kitties now at the helm, Cheshire & Wain now goes beyond cat collars with an extensive of playful hand-crafted toys made with premium high-strength Catnip, as well as eco-led fun produced from leather collar offcuts. These are joined by beautifully illustrated ceramics for mealtimes, collar tags and charms and dreamy catnap solutions in the shape of Cheshire & Wain’s faux fur Cat Cloud® Bed and Blanket range. The brand also pleases cat lovers with a beautiful range of cat-centric art and other charming lifestyle gifts.

No matter what the product, the needs and wants of cats are at the forefront of everything Cheshire & Wain does, and they have spent years tweaking and improving their products in pursuit of this. Motivated by an unfaltering love of cats and the incredible feline fanbase they have had the pleasure of serving, Cheshire & Wain understands that only the best will do for our feline friends, and we have a responsibility to give them love, home comforts and protection.

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