Modern Mauve

Victory Colours gives a timeless classic a 2024 upgrade

Eco paint specialists Victory Colours have launched a new collection as a vintage shade enjoys a contemporary revival.

Modern Mauve is a three-strong collection curated by Victory Colours to put a present-day spin on a timeless classic. It features Purple Reign No.109, Iris Pallida No.94 and About Damson No.50.

Vicky Yardley, Managing Director of Victory Colours, said: “Mauve is a beautiful shade that dances between purple and pink on the colour spectrum, which makes it incredibly versatile.

“The last few years have seen more homeowners get increasingly ambitious in the colour schemes and this collection is ideal for those who want to pay homage to a design classic while enjoying a contemporary dose of colour.”

Each shade in the Modern Mauve collection was picked to complement existing interior schemes.

And the real beauty is that each of the colours in this collection works beautifully with existing colour schemes.

The delicacy of Iris Pallida No.94 works particularly well with grey features and tones, while About Damson No.50 is a more saturated mauve which will not only inject a modern touch but will set off metallic finishes beautifully.

Purple Reign No.109 is a gorgeous, regal tone that looks stunning against dark wood finishes.

Vicky added: “Mauve is going to enjoy a real resurgence this summer bringing with it a real sense of freshness and vibrancy.”

Lest the rest of the paints from Victory Colours, the Modern Mauve Collection is eco-friendly, boasting virtually no VOCs or toxins and great depth of colour.

The Modern Mauve Collection is available now from with prices starting at £44.95 for 2.5-litres of emulsion.

About Victory Colours


Offering exceptional quality emulsion with virtually no VOCs and solvents, Victory Colours puts the environment at the heart of its business.

The independent family-run firm has adopted an holistic approach to business; from making paint to order and delivering direct to the end user, to handpicking packaging that is fully recyclable or made from sustainable sources, such as bamboo.

There are over 120 colours in the Victory Colours range with capsule collections launched throughout the year.

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