MILAN DESIGN WEEK 2025

LISTONE GIORDANO PRESENTS:

A TIME MACHINE CALLED TRAFIC

French designer Marc Sadler rewrites the concept of fiber-top flooring

inspired by the charming wooden streets of London, Paris and New York.

Listone Giordano, the iconic brand of high-end wood flooring, presented at Milan Design Week Trafic, the new and kaleidoscopic parquet collection signed by the brilliant French designer Marc Sadler that reinterprets in a contemporary key the nineteenth-century fiber-top pavés de bois of the wooden streets of London, Paris and New York.

Trafic is a tribute to a past of change, innovation and new lifestyles: a dialogue with history that invites us to reflect on the present, on the rapidity of change and on the need to rediscover authentic connections with our roots.

“End-grain wood,” explains Andrea Margaritelli, Brand Manager of Listone Giordano, “is immensely fascinating, recalling an era of technological innovation and vibrant cities full of energy  — St. Petersburg, London, Paris, New York—where modernity took shape. Marc Sadler’s interpretation gives this surface a decidedly contemporary spirit with a forward-looking message: technology and environmental respect must coexist and advance together. On the same roads.”

The journey through time has begun, and one glance is enough to be fascinated by a surface that confirms man's ability to create beauty everywhere and transform it into something unique.