To achieve the coastal cowboy look in your own home, try incorporating natural materials such as wood, jute, and rattan into your décor. Choose a neutral colour palette and then add in pops of soft blues and greens for example in soft furnishings, to evoke a coastal feel. Look for fabrics with a southwestern pattern, such as Navajo prints, or fabrics with a beachy feel, such as stripes or seascapes. Rustic furniture pieces work well such as a weathered wood coffee table.