Keycraft

Kidult! A Toy Sensation
Little Living Nature Clips Vegetable Plush Keyrings

Soft toys are no longer just for kids, adults are embracing the nostalgia of soft toys, which is driving a huge surge in soft toy sales worldwide.


That’s why we’ve created an adorable range of LITTLE plush toys perfect for gifting or collecting. Each LITTLE’s character is designed with a cheerful face to create a charming and playful character, with an ever-expanding range, these adorable toys have been designed in-house to appeal to both children and adults alike!
Little Living Nature Clips Vegetable Plush Keyrings
Little Living Nature Clips Vegetable Plush Keyrings

If the term kidult already seems familiar, that’s because the phenomenon has grown noticeably in the past few years. Adults now represent a significant segment of the toy market. This surge is fuelled by a desire for nostalgia and the emotional comfort that these items provide. Make sure you don’t miss out on this exciting trend that’s here to stay!
Little Living Nature Clips Pompom Unicorn Plush Animal Keyrings
Little Living Nature Play Unicorn Tutu Animal Plush


About Keycraft

Our Story

50 years of Play

Keycraft turns 50!

We are celebrating a special milestone this year! We’ve been creating wholesale toys for half a century, igniting imaginations and bringing joy to generations.


With our head office based in Scotland for over 20 years we have developed a true love for all things Scottish so it's no surprise that our product development team created a bestselling Highland Cow toy range that continues to grow year after year. As a cherished character from the Living Nature toy collection, our Highland Cow soft toy has garnered worldwide adoration from animal lovers of all ages.

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