Cult Furniture

New Era, New Icons: Celebrating Bold Design

Cult unveils its latest campaign, New Era, New Icons, a celebration of bold design, timeless shapes, and the power of self-expression through interiors. Known for offering elevated style without the designer price tag, Cult invites customers to reimagine their spaces with confidence, creativity, and personality.
New Era Main .png

Curated for those who set their own trends, the New Era, New Icons collection blends sculptural silhouettes with tactile materials and a refined yet playful aesthetic. Expect rich velvets in earthy tones, boucle in speckled neutrals, retro chrome details, and warm walnut finishes, all crafted to work beautifully in homes of every size and style. 


From statement accent chairs like the Erin in monochrome stripe to the bestselling Halston range in fresh seasonal hues, each piece is designed to make an impact, never at the expense of comfort or quality. Hero items like the Toulouse Dining Table and Cary Dining Chairs, serve as functional centrepieces that bring energy and elegance to modern living.
New Era Erin.png
New Era Toulouse.png

As always, Cult prioritises affordability and sustainability in equal measure, with carefully selected materials that are both durable and responsible, with many products made from FSC-certified woods and recycled PET yarns.


Cult believes great design should be expressive, accessible and built to last, and that’s what this collection is all about. 


The full collection is available now at cultfurniture.com and in-store at Cult’s showroom in South-West London.

For press enquiries, images or more information please contact pr@cultfurniture.com

About Cult Furniture

Design a life you love with on-trend furniture at affordable prices. Next-day delivery for in-stock items.

Stockist details