The story behind La Suzy

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Introduction

La Suzy is a sustainable period care brand on a mission to make menstruation more dignified, eco-friendly, and empowering. Our flagship product—a stylish, reusable period bed mat—offers a practical solution for those tired of period leaks, stains, and midnight laundry runs. Designed for travel and with comfort, sustainability, and discretion in mind, La Suzy stands apart by combining functionality with thoughtful design. We’re not just another period product—we’re a lifestyle shift for menstruators who care about the planet and their peace of mind.

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How it began

La Suzy was born out of my own lived experience—growing up struggling with heavy, unpredictable periods due to endometriosis. I was constantly worried about staining sheets, especially during overnight stays or while traveling. One particularly uncomfortable night in a hotel room made me think: there has to be a better way.

I searched for a product that was absorbent, discreet, reusable, and didn’t scream “period pad.” When I couldn’t find it, I decided to create it. La Suzy is the solution I—and so many others—have needed for years. But starting the brand wasn’t easy. I had to navigate manufacturing challenges, stigma around periods, and the steep learning curve of building a product from scratch. Still, the vision never wavered: to create sustainable period care that gives menstruators freedom, confidence, and dignity—especially during the night, no matter where they are.

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Important milestones

Though still in its early stages, La Suzy has already gained exciting momentum. We were proudly shortlisted for the prestigious Spring Fair Launchpad—a recognition that placed us among some of the UK’s most promising emerging brands. We’ve been invited to showcase La Suzy in a pop-up at Dobbies, a major vote of confidence in our mission and product.

One of our most meaningful developments has been our engagement with the Boarding Schools’ Association, where La Suzy is being introduced as a practical, sustainable solution to support young menstruators in boarding settings. We’ve also formed partnerships with women’s shelters and charities in Reading and London, helping address period poverty through accessible, reusable care.

These milestones represent more than visibility—they reflect our commitment to both sustainability and social change. And we’re just getting started.

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Our core values

La Suzy is built on values of sustainability, dignity, and access. Our reusable period mats are designed to reduce waste and offer a practical, long-term, eco-friendly alternative to using towels.

We’re also committed to social impact—partnering with shelters, charities, and the Boarding Schools’ Association to support menstruators in vulnerable settings. Through free webinars and community outreach, we’re working to break period stigma and empower the next generation.

La Suzy is more than a product—it’s a mission for meaningful change.

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Team spotlight

La Suzy was founded by Pamela Naidoo, a chemical engineer turned purpose-driven entrepreneur. After years of managing large-scale projects in the energy sector, Pam combined her technical expertise with her lived experience of endometriosis and period poverty to create a product that truly meets a need.

She leads La Suzy with passion and purpose, supported by a small but mighty team of collaborators—designers, educators, and advisors—who believe in creating period care that’s sustainable, stigma-free, and empowering. Every member of the team is united by a shared goal: to make periods easier, safer, and more dignified for all.

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Looking ahead

At La Suzy, our mission is simple: to make period care sustainable, dignified, and accessible. We’re reimagining how menstruation is supported—at home, in schools, and beyond—one reusable mat at a time.

Looking to the future, we’re excited to expand our product range, deepen our community partnerships, and launch in more schools and retail spaces across the UK. As conversations around period equity and sustainability continue to grow, La Suzy is proud to be part of the movement leading the change.

The journey is just beginning—and we can’t wait to share what’s next.

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