Paint Zero Secures World First Patent for Plant-Based Waterless Paint

In a breakthrough that’s set to redefine how we think about decorating our homes, Paint Zero, the British paint company, has been awarded a patent for its fossil fuel free, plant-based decor paint. This patent (the first of its kind) marks a transformative moment for the future of home decor. 

Developed in the UK, Paint Zero’s groundbreaking formulation is made entirely free from fossil fuels - from the product to the packaging. It all eliminates VOCs, microplastics, and harmful fumes entirely, making it one of the cleanest paint choices available. Designed to support healthy, toxin-free living, it’s especially well-suited to nurseries, wellness spaces, and interiors where air quality is a top priority. For style-conscious homeowners and forward-thinking designers seeking sustainable beauty without compromise, Paint Zero is a game-changing revelation. 

As Ross Harling, inventor of Paint Zero, puts it: 

“Our product represents more than innovation, it’s proof that we can break our reliance on fossil fuels without sacrificing performance, elegance, or indoor safety.”

A Powdered Paint That Redefines the Rules

Unlike conventional paints packaged in plastic tubs and transported in bulky liquid form, Paint Zero arrives as a sleek, resealable pouch of dry powder. Just add tap water, mix, and you’re ready to paint. As a dry powder with a shelf life of up to five years, Paint Zero makes future touch-ups effortless, budget-friendly and waste free.

Stylish, sustainable, and sensibly packaged, it’s a dream come true for everyone from design purists to eco-conscious creatives.

Why Interior Designers Are Paying Attention

With over 50 rich, matte shades ranging from calming clays to bold botanicals, Paint Zero offers a palette that’s as thoughtful as it is vibrant. Perfect for adding depth and personality to any space. The impact of Paint Zero is more than skin deep however, with up to 80% lower CO₂ emissions per room, Paint Zero brings a breath of fresh air (quite literally) to the spaces we live, work, and create in.  

Designing a Better Future

In a world where sustainability and style increasingly go hand in hand, Paint Zero represents a bright and beautiful future for interiors. As Creative Director Clare Cunningham explains:

“We’ve listened closely to the growing concerns people have about the safety and sustainability of the paints they bring into their homes. At Paint Zero, we’ve created a paint that’s not only safe and sustainable, but also convenient for everyday use.”

Paint Zero's innovation represents a major leap forward for interior decor, offering a real opportunity to move away from harmful ingredients and finally deliver the high-quality, health-conscious solutions today’s customers expect and deserve.

Supporting Materials (on request):

Emission reduction lifecycle assessment

Technical datasheet

Photography

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