From Fields to Fabulous: Cult x The Pop-Up Hotel Redefines Festival Living

The Pop-Up Hotel’s Design-Led Retreat Brought Elevated Style to Glastonbury Festival, with Cult’s ‘Less Mud, More Mood’ Takeover

This summer, Cult stepped onto the festival field as the official furniture partner for The Pop-Up Hotel – Glastonbury’s most exclusive boutique stay, bringing its bold, design-led aesthetic to the heart of the UK’s most iconic music event.

From Wednesday 25th to Sunday 29th June, Cult transformed the hotel grounds with a curated selection of elevated indoor-outdoor pieces, offering guests the perfect balance of comfort, personality, and performance across reception spaces, lounge areas, and communal zones.

At the heart of the collaboration was the Cult Cabana – a thoughtfully designed retreat space, built bespoke by Cult’s in-house team. Fusing functionality with statement design, the Cabana provided a stylish sanctuary for festival-goers to relax, connect, and recharge between sets, making downtime just as memorable as the music itself.

Beyond the Cabana, Cult’s signature furniture was featured throughout The Pop-Up Hotel site – from sun-drenched lounge decks to shaded social spots, offering sophisticated comfort and sculptural style across the entire guest experience.

Whether guests were sipping spritzes in the sun or unwinding with friends between headline acts, Cult helped redefine the standard for festival luxury.

Because this summer, it wasn’t about roughing it – it was less mud, more mood!