Simon James Home Celebrates Sell-Out Success at John Lewis Bluewater Pop-Up

Kent-based candle brand delights shoppers with bestselling fragrances and exceptional customer response during exclusive retail experience

Simon James Home, the luxury soy wax candle brand in Kent, has completed a successful week-long pop-up at John Lewis Bluewater, with several bestselling fragrances selling out ahead of schedule and glowing feedback from customers.


Running from 23rd June to 29th June 2025, the pop-up marked the brand’s first presence within the iconic department store chain and was met with a wave of enthusiasm from both regular customers and new fans discovering the brand for the first time.


Highlights from the Week

Several scents including Warm Jasmine & Sandalwood and Rose, Geranium & Green Leaves sold out before the end of the week

Footfall exceeded expectations with a significant uplift in online traffic and social media engagement, during what was expected to be a slow retail period due to an unexpected heatwave

Dozens of new customers joined the Simon James Home email list and loyalty programme

Strong interest from other retail partners and boutique buyers


The pop-up featured a curated edit of Simon James Home’s most popular collections, including the Cocktail Collection, Bakery-Inspired Candles, and Designer-Inspired Scents such as Black Pomegranate and Leather Books. Every candle is vegan, made with premium soy wax, and packaged plastic-free in recyclable materials. For every order placed online, the brand plants a tree, reinforcing its sustainability promise.

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“Being invited to showcase Simon James Home at John Lewis Bluewater has been an incredible milestone for our small but growing brand,” said Simon Goodwin, Founder of Simon James Home. “Meeting customers in person and seeing their reactions to our fragrances - especially our bakery-inspired candles was a real joy. It’s a moment I’ll never forget.”


Looking Ahead


Following the success of the Bluewater event, Simon James Home is gearing up for the launch of four new fragrances in September:

A rich and inviting autumnal edit that continues the brand’s mission to turn scent into memory.


In January 2026, Simon James Home will also introduce a new line of scent products, offering a longer-lasting alternative to candles while maintaining the same exceptional fragrance quality.

About Simon James Home

Simon James Home is an award-winning British luxury home fragrance brand, founded by entrepreneur and creative Simon. Known for its unique blend of elegance, sustainability, and craftsmanship, the brand has quickly gained recognition for its innovative scents and stylish candle designs.


The journey began as a deeply personal one. While running a successful money-saving consultancy, Simon turned to candle making as a therapeutic outlet during periods of mental health struggles. What started as a hobby quickly transformed into a passion-driven business built around wellbeing, creativity, and a love of fragrance.


Today, Simon James Home is celebrated for its artisanal approach to candle making. Each candle is hand-poured in Kent using sustainable, vegan-friendly soy wax and paraben-free fragrance oils. Every element - from the recyclable packaging to the brand’s commitment to planting a tree with every order - reflects a strong ethos of environmental responsibility and mindful living.


With a growing collection of signature scents, including customer favourites like Warm Jasmine & Sandalwood, Italian Kitchen Garden, and Leather Books, Simon James Home continues to delight fragrance lovers across the UK. Whether creating nostalgic bakery-inspired aromas or modern cocktail-infused blends, the brand’s mission is simple: to bring joy, comfort, and a sense of luxury to everyday life.


Simon James Home is more than a fragrance brand - it’s a celebration of resilience, creativity, and the power of scent to transform a space and uplift the soul.

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