Meadowcore: The aesthetic of late summer 

A softer, wilder evolution of cottagecore, Meadowcore is a less prim, and more poetic aesthetic. Inspired by sun-drenched fields, rambling wildflowers, and the slow beauty of rural life, this summer trend captures the feeling of late, hazy afternoons spent in the countryside. 

This free-spirited aesthetic is all about embracing imperfection and tactile comfort. Think washed linens, faded florals, and vintage trinkets that feel passed down through generations. Colours are gentle and sun-softened – dusty pinks, sage, and soft blues – which layer beautifully with scattered florals, setting the tone for a space to slow down and unfurl. 

And the mood is catching on – Pinterest has seen an 80% YoY rise in searches for terms like ‘Nancy Meyers’, ‘vintage flower wallpaper’: +200% YoY, and ‘country cottage living room’ +30% YoY, signalling a growing appetite for interiors that feel natural, nostalgic, and quietly romantic. 

Should you feel this resonates with an upcoming feature, I'd love to share more details, imagery, or product recommendations - just let me know.

All the best,

Bryony

💌