Climate Sage
Climate Sage

Over 50% of couples have clashed over interior design decisions


Modern wallpaper and mural brand Hovia has uncovered a surprising truth behind home styling: it's not just about finding the perfect shade, it's about finding common ground.

In a recent survey of UK adults living with their partner, Hovia explored the reality of interior design as a couple. While renovating and redecorating are often seen as exciting new chapters, the survey results paint a more complex picture.


Design Disagreements Are the Norm

Over half (57%) of couples admit to clashing over interior design decisions, compared to just 32% who say they've never argued – making disagreements the more common experience.

So, what are couples arguing about? According to the survey, the most common sources of friction include:

  • Budget – 31%
  • Wall colours – 31%
  • Paint vs. wallpaper – 26%
  • Room layout – 24%
  • Furniture choices – 23%
  • Overall aesthetic – 21%


Posie Beige
Posie Beige

Younger Couples Feel the Pressure

The data also suggests that age plays a role in how emotionally charged design decisions become. Nearly half (46%) of over-55s say they’ve never argued over interiors, pointing to a more laid-back approach.

In contrast, among 25–34-year-olds, tensions are notably higher. A third say they’ve argued about both budget (33%) and wall colours (33%), suggesting younger couples may feel more pressure to get things “right” - even if it leads to conflict.


Expert Advice for Harmonising Your Home

To help couples move from conflict to collaboration, Hovia’s Art Director Lauren Kavanagh shares her expert tips for navigating the top décor disagreements:


Budget (31%)

“Start by being upfront about your financial limits and agree on what's essential versus what’s nice to have. Listing priorities together can help avoid tension later. To make your money go further, consider DIY upgrades or shopping second-hand. Small savings can add up without compromising on style.”


Wall Colours (31%)

“Choosing colours can be difficult, so try narrowing options down to a curated palette you both feel drawn to, then test a few samples. A neutral base is often a safe and flexible choice. Add personality with bolder accents through artwork, soft furnishings, or accessories.”


Paint vs. Wallpaper (26%)

“Paint offers flexibility and allows for quick updates, while wallpaper brings depth, character, and a lasting sense of style. If you’re undecided, consider wallpapering a single feature wall and painting the rest. This kind of compromise creates visual interest without overwhelming the space.”


Room Layout (24%)

“Before jumping into aesthetics, focus on how the space needs to function day to day. Think practically: do you need more seating, better lighting, or improved flow? Sketching ideas or using online planning tools together can help you land on a layout that works for both form and function.”


Furniture Choices (23%)

“Try mixing styles to reflect both of your personalities. Contemporary furniture can be softened with vintage touches, or vice versa. Agree on where it’s worth investing, like a durable sofa or quality bed, then take turns selecting smaller décor items to keep things balanced and fair.”


Overall Aesthetic (21%)

“If you’re struggling to land on a shared look, start by pulling together a Pinterest board with ideas you both like. Once you’ve spotted some common ground, create a second board that pulls in your favourite colours, textures and styles. Mixing both of your tastes can lead to something that feels personal and unique to you.”

About Hovia

Welcome to Hovia, where everyone is invited to feel at home in great design.


Carefully considered collections

Our designers are self-confessed perfectionists. They take the latest trends and innovative design techniques to bring you an exclusive collection of wallpapers organised in a way that makes finding “the one” easy.


Consciously designed, carefully made

Great design shouldn’t cost the earth, and we are passionate about making beautiful, high-quality, sustainable wallpapers that last. 

We offer three carefully selected paper finishes, using the best, responsibly sourced, and planet-friendly materials. Everything is printed to order, to minimise waste and maximise wow factor. 

Each wallpaper is meticulously inspected by our quality team, so you can rest easy knowing your decorating vision is in good hands.


A bespoke design service

We appreciate that every design project is unique, so we have a team of well-trained and wonderful wallpaper experts to help you get it just right. They can flip, crop, trim, recolour, add-in, take away… you name it. We want you to love your design inside and out, so let us know what you need, and we’ll make it happen, free of charge.


A roll model for the industry

We’re a small business with big ambitions; we aim to change the game when it comes to wallpaper. 

From inspiration to installation and everything in between, we want your experience of shopping for wallpaper with us to be seamless, stress-free, and joyful. 


Stockist details

+44151 7085400 | https://hovia.com/