not just a shop launches new hand-crafted products from 13 emerging and talented designers 

Introducing not just a shop's selected new designers and makers for 2025. Each year, not just a shop holds an Open Call for new products from UAL students and alumni. All products and makers are selected by a panel from various disciplines and backgrounds.

This year, 13 new makers were chosen as our new cohort, making it one of our most successful years yet. Our new offerings include a range of jewellery styles, handcrafted ceramics, and for the first time ever, bright and playful children’s clothing.

Amelia Johnson's wriggly, decorative worms will add a touch of playful charm to any space, while Calesta Ng's illustrated homewares embody a perfectly stylised whimsy. Jessica Mason Ceramics’ hand-thrown stoneware creations are perfect for statement brunch settings in a muted, Japandi style. Jemima Lanario's architectural cement pots offer versatility in its use as a planter or desk tidy.

Rooted in community, Looply is a circular design studio that reimagines waste as a resource. Their pouches and pencil cases transform single-use soft plastics into functional, one-of-a-kind products. Penapalne is a design brand creating elegant, plant-based lifestyle products. Inspired by nature, they combine real leaves with bio-materials and apple leather to produce card holders that are rooted in craftsmanship and sustainable innovation.

Northeast Nancy's tarot cards invite participants to turn their daily dressing routines into a personal ritual. Featuring vivid illustrations, this deck is a fun and insightful tool for self-discovery. The colourful and captivating prints featured on Shaven Raven Designs’ range of sustainably made gift wrap and greeting cards, showcase their cultural identity and Nigerian heritage with the use of bold Ankara patterns fused with British slang.