Rangemaster launches its first-ever TV ad

Rangemaster, the iconic British brand renowned for its premium range cookers, made its debut on national television with a 60-second advert airing during the highly anticipated return of The Great British Bake Off on Channel 4.

The ad, which aired in the first ad break of the GBBO series 16 premiere last night [2nd September 2025], follows a tongue-in-cheek story of a young couple introducing their parents to the family’s new arrival – although all is not quite as it seems.

With a playful twist, British humour, and a ‘showstopper’ kitchen at its heart, the advert gently pokes fun at family dynamics – in-laws included – and celebrates the joy of starting a new chapter at home, featuring none other than a Rangemaster range cooker.

Filmed in a real family kitchen, the scene-stealer appliance is complete with features that make it the perfect partner for everything from baking bread to after-school dinners and entertaining friends and family. 

Built at the company’s factory in Royal Leamington Spa, Warwickshire, since 1830, Rangemaster’s range cookers have long been a staple in kitchens of all styles across the UK. With this campaign, the brand hopes to inspire a new wave of home bakers, growing families and design lovers to see the kitchen as the heart of the home.

To watch the 60-second TV advert and meet the new arrival, click here: https://youtu.be/sphGmJGEZ1Y

Get the look from Rangemaster's TV ad here.

Or, for Bake Off-inspired pastels, take a look here.

Explore the full range of Rangemaster appliances, sinks and taps: www.rangemaster.co.uk.

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“This is a huge moment for Rangemaster,” says Emma Cowley, Senior Brand Manager at AGA Rangemaster. “Bake Off is more than just a show – it’s a British institution, filled with warmth, creativity and kitchens full of life. We wanted our first-ever TV ad to reflect that spirit – minus the iconic tent in typical British weather – and celebrate the role range cookers play in family life, from everyday meals to big, milestone moments…like a new arrival.”

For press and editorial enquiries, including additional images and caption information, please email Leigh-Anne Roberts at Really PR.

Notes to editors:

· Rangemaster’s range cookers are proudly designed, engineered and built at its Royal Leamington Spa factory in Warwickshire.

· This is Rangemaster’s first-ever TV commercial and forms part of a wider campaign aimed at celebrating British kitchens and family life.

· The Elise Luxe featured in the advert is the 110cm dual fuel in Slate with Antique Brass trim.

· The brand is part of AGA Rangemaster.

· The advert aired during the first ad break of The Great British Bake Off series 16 premiere on Channel 4 at 8pm, Tuesday 2nd September 2025.

· The TV ad was developed by creative agency Mr President and filmed on location in a real home.

Get the look from Rangemaster's TV ad here.