Celebrate the Festive Season with PO.P: New Festive Collection 2025

Swedish childrenswear brand PO.P reveals its festive clothing collection for 2025

It’s beginning to look a lot like Christmas with PO.P (Polarn O. Pyret), as the iconic Swedish childrenswear brand launches its fun-filled festive kidswear collection! With picture perfect partywear to coordinating festive fits, little ones will delight in PO.P’s all new Christmas assortment, made to last at least a minimum of three children – or more!

Festive Knitwear and Jumpers



Serve Christmas cheer in this year’s selection of festive jumpers – the ultimate seasonal staple for festive outings, celebrations and cosy play days. Featuring playful Christmas characters and a traditional Fair Isle Scandi print, each piece is crafted in signature premium organic cotton for exceptional softness, comfort and durability. Designed to last far beyond just one December, these timeless knits and jumpers are made to be loved, washed and handed down for many Christmases to come.

Picture Perfect Partywear



From cosy evenings to Christmas dinners and merry celebrations, this season’s partywear collection offers timeless style for every festive occasion. Highlights include stylish stripe co-ords, best-selling velour dresses, classic pinafores and festive florals in rich, seasonal tones. Designed with both comfort and longevity in mind, these pieces are made to move, play and sparkle throughout the festive season and beyond. With joyful prints, playful designs and premium fabrics that stay looking smart wash after wash, these are festive styles to be loved and handed down for many seasons to come.

Baby’s First Festive Season

This festive season, PO.P’s organic cotton baby collection blends comfort, seasonal charm and timeless design - perfect for little ones celebrating their first Christmas. Red and navy striped sets and baby grows feature a subtle heart appliqué, while the cosy Christmas tree sweatshirt set is set to become a seasonal favourite. For coordinated moments, festive florals and stylish checks are available in dresses, bodysuits and shirts for baby, with matching styles for older siblings. Designed with longevity and practicality in mind, many baby grows include extendable poppers for growing room and shoulder openings for easy changes.

NEW for the season, PO.P introduces its first-ever baby cashmere collection - the ultimate gift for newborns and a timeless addition to any first wardrobe. Made from 100% RWS-certified cashmere, each piece is irresistibly soft, lightweight and naturally warm, with extra-soft flat seams designed to be gentle on delicate skin. The five-piece neutral collection includes a luxuriously cosy all-in-one, a coordinating jumper and leggings set, a matching hat, and a beautifully knitted blanket, ideal for gifting or creating a complete winter set. Thoughtful details such as adjustable waistbands and easy fastenings ensure comfort and practicality, without compromising on softness or style.

Festive nightwear for all the family

Bring a little Christmas cheer to dark December days with PO.P’s highly anticipated festive pyjama collection – back for another season in eight magical prints. Designed for the whole family with full length zip sleepsuits for 0-4 years, two-piece pyjamas for 1-12 years and XS-XL in adults; highlights include magical wonderlands, festive checks, winter berries and timeless hearts. Crafted from the softest 100% GOTS Certified Organic Cotton, they offer exceptional comfort for cosy nights and lazy mornings. Roll-down cuffs also provide valuable extra growing room, ensuring these seasonal favourites can be enjoyed next year, and the next.

Clothes are not just for Christmas and should be enjoyed for many more festive seasons to come. Made to be loved by multiple children, PO.P offers design that lasts, since 1976.

The Christmas collection will be available in-stores and online from mid-October, with new styles arriving weekly. More imagery including campaign and cut outs available in our Press Loft press office. 

www.polarnopyret.com