Darlin London unveils fresh identity and expanded Luxury Knitwear Collection 

PRESS RELEASE

Darlin London, formerly known as malin-darlin, is stepping into a new era with a vibrant rebrand and the launch of a fresh, exciting knitwear range.

Best known for its colourful intarsia sweaters, the label now presents a curated capsule wardrobe that includes versatile day-to-night styles, featuring evening cashmere, fun embroidery pieces, elevated loungewear, and limited seasonal drops such as ski-ready knits and festive holiday edits.

Expect staggered limited edition drops through out the year, starting off with the New staples such as the elevated darlin, off-the-shoulder in an irrisitable extra soft fluffy cashmere and chain stitich embroidery sweaters thats designed to spark a  conversation such as “follow me” and sustainable Christmas jumper “Unwrap me”

Cashmere sweaters — but not as you know them. Bold, flirty, and original, 

Darlin London offers luxury that feels truly special and unique, with designs that work all year and turn heads every time. 

Each piece is exclusively knitted in Nepal using only the finest, consciously sourced Mongolian cashmere and cashmere blends, ensuring both quality and ethical craftsmanship.

The collections [often] carry a subtle nod to the well-travelled, with hints of iconic destinations knitted into the designs. It’s a brand that whispers “if you know, you know” — but if you don’t, you’re still in for something extraordinary.

In addition to ready-to-wear, Darlin London offers a bespoke design service, collaborating with individuals, charities, and companies to create unique, custom knitwear that reflects personal values and style.

Malin Jefferies: The Vision Behind Darlin London

Swedish-born creative Malin Jefferies brings a lifetime of fashion experience to Darlin London. After over a decade as an international model, Malin trained in Fashion and Knitwear at Central Saint Martins and the London College of Fashion, before launching her own label in 2018.

Today, with the expanding team she oversees every detail of Darlin London, infusing the brand with her love of design and tongue-and-cheek tone. 

A Cashmere brand with Design, Quality and Ethics at its core. 

Darlin London invites customers to explore a bold new vision of contemporary luxury knitwear - with a wink