London, UK - 17th October 2025

Following the release of Zillow’s 2026 Home Trends Report—which highlights huge consumer demand for colour-drenched interiors and whimsical touches—independent UK homeware brand Weirdstock confirms that the global shift away from sterile minimalism is accelerating.

While Zillow’s data is US-based, the sheer volume and scale of its findings make it an extremely strong global indicator of emerging consumer desire. Weirdstock, a brand built on a bold, retro aesthetic and conscious production, is perfectly positioned at the intersection of Zillow’s top lifestyle trends: personality, colour, and sustainability.

“The Zillow report validates what we’ve felt for years: People are done with beige,” says Johanna Haughey-Lewis, Founder of Weirdstock. “After years of global uncertainty, consumers are experiencing sensory fatigue and are desperately craving joy. They want their homes to work harder for them - not just functionally, but emotionally. That means embracing rich colour, quirky vintage finds, and designs that genuinely spark a smile.”

Key Trends

1. The Colour-Drenched, Whimsical Revival

Zillow’s data shows a 149% jump in mentions of "colour drenching" and a 15% rise in "whimsical" touches, signalling a decisive return to bold self-expression.

Weirdstock’s high-impact textiles are directly inspired by the fun and freedom of 1970s design, offering an accessible way for consumers to inject personality:

“The home is now a gallery for self-expression,” adds Haughey-Lewis. “Consumers are looking to the past for inspiration, embracing the graphic prints and bold colourways of the 70s that were used without apology. This is less about trends and more about connecting to a style that feels authentic and comforting.

Customers are definitely embracing more kitsch and whimsical details. They want products that spark a genuine, often nostalgic, smile. This is why products like our Ruffle Heart Cushions or our Moondream Silk Pillowcase are popular - they are intentional, quirky accents that add an immediate splash of fun and personality.”

2. Sustainability Becomes the Luxury Standard

Zillow also notes that sustainability is becoming a core selling point, with mentions of eco-conscious features rising 21% year-on-year. At Weirdstock, we see this as a lasting lifestyle change, not a short-term trend.

Weirdstock rejects the fast-homeware model by focusing entirely on ethical materials that align with the desire for durable, resilient, and non-toxic spaces.

• Conscious Consumption: Weirdstock exclusively uses natural, biodegradable fibres, including GOTS-certified organic cotton and luxurious 19 momme mulberry silk (a natural protein fibre superior to synthetic satin).

• Resilience and Quality: “The move toward resilience is about quality. Customers are asking, ‘Will this last? Is it worth the investment?’” says Haughey-Lewis. “We’re proud to offer unique details, like high-quality and breathable organic cotton bedding, natural sheep's wool inners in our cushions, that offer a sustainable, high-quality, and naturally hypoallergenic alternative to cheap synthetic materials.”

*Zillow Report: https://zillow.mediaroom.com/2025-10-15-Zillows-2026-home-trends-Color-drenched,-whimsical-and-resilient