Little Change Creators

Toy Brand Rejects Black Friday Frenzy
Little Change Creators Reusable Silicone Colouring & Craft Mats

Award-winning Australian toy brand Little Change Creators is taking a stand against overconsumption — proving that small, purpose-driven businesses can thrive without discount chaos.

As retailers prepare for another Black Friday blitz, award-winning Australian toy brand Little Change Creators is taking a stand against overconsumption — proving that small, purpose-driven businesses can thrive without discount chaos.


Founded by mum and designer Paige McInnes, Little Change Creators makes reusable, screen-free activities that deliver hands-on fun while caring for the planet. Their flagship products—silicone colouring mats and washable painting mats—are designed in Australia, assembled by people with disabilities, and crafted to last for years, not end up as landfill by Boxing Day.


This season, the Brisbane-based social enterprise is asking families to buy less, but better, choosing gifts that make a difference. Instead of slashing prices, Little Change Creators uses the Black Friday spotlight to champion ethical manufacturing, sustainable play, and support for small retailers.


What sets the brand apart:

  • People + Planet verified social enterprise: Independently certified as a force for good, working with HELP Enterprises to provide meaningful employment for people with disabilities. Also donates products to aligned causes and charities supporting vulnerable children.
  • Ethical manufacturing: FSC-certified packaging, carbon-neutral printing, partnerships with Australian suppliers and purpose-driven organisations.
  • Community-first approach: Rather than undercut independent retailers with mass discounts, they prioritise their stockists, many of them struggling against big-box competition.
  • Science-backed positioning: Products address a parental pain point: reducing screen time and toy clutter while encouraging mindful play. This resonates with the growing conscious parenting movement.
  • Alternatives to cheap, disposable toys: The versatile Re-FUN-able™ Colouring Sets and Re-CRAFT-able™ Creativity Sets deliver long-lasting, multi-purpose play. Use for colouring, drawing, playdough, slime, painting, baking or crafts. Wipe clean to reuse. Dishwasher-safe and machine-washable. Each set comes with repurposable packaging and a scannable QR token, allowing families to track the social and environmental impact their purchase creates.


Founder Paige McInnes elaborates on this philosophy in the brand's blog: https://littlechangecreators.com/blogs/blog/why-little-change-creators-says-no-black-friday


Recommended by the Good Play Guide and named one of the Australian Toy Association’s Hottest Toys for Christmas 2024, Little Change Creators offers editors a fresh, values-led story just in time for the gift season.


Editorial angles:

  • Parenting & Lifestyle: Stories about conscious consumerism, sustainability, and ethical gifting.
  • Christmas Gift Guides: Roundups of Australian brands or eco-friendly Christmas gifts for kids.
  • Small Business & Retail: Features on brands driving positive change or small business founders.


Learn more about the brand:

https://littlechangecreators.com


Contact for interview:

hello@littlechangecreators.com

About Little Change Creators

Little Change Creators, an award-winning Australian brand dedicated to sustainable play. Our reusable, creative activity sets are designed to reduce waste, inspire imagination, and simplify life for families—whether at home or on-the-go. They’re compact, portable and ideal for travel.


As a People + Planet First accredited social enterprise, our products are assembled by people with disabilities, and every purchase supports charities assisting disadvantaged and vulnerable children.


With parents and educators increasingly prioritising eco-conscious choices, the demand for sustainable alternatives to traditional kids’ activities has never been greater.  We'd love to partner with you to shine a light on sustainability and showcase our vibrant range for screen-free, eco-friendly products.

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