Tap into the Practical Gifting trend with Keep Cosy 

The most popular gifts are those with a practical use. Gifts that bring everyday joy, not just a fleeting festive smile. Gift giving gives us a chance to be creative, and connecting with our loved ones is a key reason we love giving presents.

‘Giving gifts has evolved in us as humans, it’s an important way to create connection and build relationships and research finds that the perfect gift is one that ‘delights’ the recipient’.

Suzanne, owner Keep Cosy and Business Psychology MSc

Gifts That Make Ordinary Moments Feel Special

Giving thoughtfully shows someone that they have been seen and their needs are being recognised. This enhances our emotional connections with our loved ones and makes the process of gifting more personal and meaningful.

Personalised gifts combine practicality with thoughtfulness

The best gifts are those that combine practicality with meaning and thoughtfulness. Noticing things others love, enjoy and will be useful lets them know you care and know them well. Our bestsellers include socks, slippers, and mugs - all timeless items that combine comfort, quality and usefulness.

Functional and eco-friendly presents doesn’t mean dull

The growing trend in practical gifting reflects changing shopping habits and a wider sustainable living movement. As costs of living rise, shoppers are looking for eco-friendly gifts and useful presents that last. Giving a practical Christmas gift ensures it is both appreciated and used — with purpose beyond sentimentality. 

Check out the Practical Gifting collection. 

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