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Lounge Launches Valentine’s 2026: Laced With Love

The British lingerie brand unveils its most seductive Valentine’s collection yet, blending daring, sensual allure with whimsical, feminine indulgence.

Launch Date: 14th January @ 6PM GMT | URL: lounge.com

This January, premium lingerie brand Lounge reveals their biggest campaign of the season: Laced With Love. 


Launching 14th January 2026, the collection marks the brand’s boldest expression of sensuality, craftsmanship, and female empowerment, through two juxtaposing worlds of intimacy, designed to celebrate every facet of modern femininity.

Laced With Love: Signature Seduction

At the centre of the campaign is Laced With Love, a sultry and intoxicating capsule crafted to embody the sexiest moment in the Lounge calendar.


Featuring 12 new designs in deep wine-red and classic black hues, the collection explores the allure of seduction through Italian-inspired lace, sculpted silhouettes, and bold detailing.


Sensual, confident and dangerously irresistible, Laced With Love represents the unapologetic side of Valentine’s: the moment women wait for all year.
Lounge Valentines 45

Suite Company: A Love Letter to Girlhood
Delphine B.87

Balancing the intensity, Lounge introduces Suite Company: a playful, dreamy, pastel-pink universe created for the girls who celebrate Valentine’s Day their own way.


Feminine, youthful and rooted in self-love, the drop features seven new pieces, where sweet pastel pink and ditsy floral prints adorn lingerie sets, soft rompers, and satin sleepwear.


Suite Company champions a softer form of intimacy: playful yet regal, the romance of girlhood and the quiet luxury of treating oneself.

A Harmony of Passion and Playfulness.

Together, Laced With Love and Suite Company form Lounge’s most expressive Valentine’s season yet: a duality of bold confidence and soft romance, crafted through premium fabrics, meticulous embellishments and the brand’s signature craft in contour.


14th January @ 6pm GMT.

Valentine’s by Lounge. 

lounge.com.

About Lounge

Founded in 2016, Lounge is a distinguished British brand renowned for its innovative lingerie and elevated, fashion-forward collections. With a decade of expertise in fit, contouring and championing female empowerment, the brand has evolved from its lingerie roots into a refined fashion label. Designed by a talented all-female team, Lounge leads the way in offering versatile, timeless and sophisticated pieces that cater to the modern woman's wardrobe needs.


For more information, visit: lounge.com.

For Press Hub access, please contact: a.ranford@lounge.com 

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