“New year, new you - new colour, new mood? That rings true if you want to make a big statement this year with colour. Red as a colour trend is growing, and we predict it will continue to gain momentum as the year progresses. For anyone who wants to make a bold start to the year, this is the trend for you.
The psychology of red differs depending on the context. Often associated with passion, romance, and excitement, it can also convey feelings of danger or anger, like the term ‘seeing red’. When it comes to interiors, it’s not just timeless but also incredibly versatile. It can be used to warm up the living room, make the dining room feel more intimate or inject passion into the bedroom.
The ‘unexpected red theory’ trend can be traced back to the start of red’s surge in popularity. The trend, which originated from TikTok, involves adding a hint of red to enhance the room's appearance. This can be through accessories like a red cushion on a neutral-coloured sofa or by introducing a red lamp to a neutral space.