Laura Ashley SS26 Collection

Breathe new life into your home as the days grow brighter with Laura Ashley’s Spring Summer collection. This year, we proudly continue to celebrate the 100th birthday of our founder, a true design pioneer whose passion for traditional craftsmanship and love of the countryside lives on in every Laura Ashley creation.



Explore three hero stories that capture the enduring charm of Laura Ashley. From the breezy, coastal elegance of Call of the Sea and the refined sophistication of Enriched Classics, to the cosy, whimsical spirit of Rustic Wilderness, this collection celebrates a variety of styles, each bringing something uniquely special to every home.

Call of the Sea

Step into a serene and escapist world with the Call of the Sea collection, a modern coastal story that captures the quiet rhythm of shoreline living. Light filled, calming and beautifully relaxed, this collection invites the freshness of spring into the home through soft textiles, natural materials and an effortless layering of pattern. Inspired by the natural textures, this colour palette centres on a harmonious family of blues, from gentle seaspray tones to deeper midnight shades. These are softened by warm sandy neutrals that deliver the coastal lifestyle.

Enriched Classics

The Enriched Classics story brings a polished, timeless elegance to the home. Defined by smart, elevated living, the collection blends graceful trailing florals, delicate ditsy motifs, and tailored stripes to create a look that feels both refined and enduring. Enriched Classics celebrates the joy of pattern layering, a signature of truly beautiful British interiors. The prints within this collection embody the essence of luxurious living, defined by classic designs with an enduring appeal.

Rustic Wilderness

Create a cottage style feel at home with inspiration drawn from the calming beauty of the natural world. Rustic Wilderness is a story that celebrates traditional craft and the gentle charm of country living, weaving a soft sense of nostalgia into every piece. It embraces the warmth and character of rural homes, where every detail feels thoughtful, comforting and deeply connected to nature. The palette is led by antique pinks that feel familiar and soothing, uplifted by touches of coral pink, pistachio and earthy greens. A blend of traditional and modern florals creates a look that is both timeless and expressive.