A Small Mother’s Day Gift with Big Meaning: The Hero Pin Badge by Stay Soft Co (£8)


This Mother’s Day, UK gift brand Stay Soft Co is spotlighting a small but meaningful alternative to traditional gifts.


The Hero enamel pin (£8) is designed as a keepsake that lasts beyond the day itself, a subtle gold reminder of appreciation that can be worn on jackets, bags or lanyards long after Mother’s Day has passed.

Created by designer Dani White, Stay Soft Co specialises in thoughtful, emotionally-led gifts that celebrate everyday wins and the people who quietly show up for us. The Hero pin was designed as a modern way to say thank you, not just for grand gestures, but for the everyday support and care that often goes unnoticed.


Ideal for mums, step-mums, grandmothers and mother figures, the pin is small enough to tuck inside a card yet meaningful enough to keep.

The Hero enamel pin is priced at £8 and features gold metal with enamel detailing. Designed in the UK by Stay Soft Co founder Dani White, the pin is available to purchase online at staysoftco.com. High-resolution imagery is available via Press Loft.

About Stay Soft Co

Stay Soft Co is a small UK brand creating thoughtful gifts for moments worth celebrating, from big milestones to everyday wins. Founded by designer Dani White, the brand began with a simple idea during lockdown: a gold star pin as a wearable well done for grown ups. A reminder that showing up, trying your best and getting through the day all deserve recognition.

Today, Stay Soft Co designs enamel pins, keyrings, greeting cards and cosy apparel that feel encouraging, friendly and easy to gift. Each piece is made to help people say I’m proud of you, I see you or I’m glad you’re here, without needing the perfect words.

Stockist details