COWSHED RETURNS:

WITH A NEW ERA OF FRAGRANCE-FIRST BRITISH WELLNESS

The original British wellness rebel is back. Born in 1998 at Babington House in Somerset, Cowshed relaunches this Spring, with a bold new brand world rooted in fragrance, emotional uplift and unapologetic indulgence.

This isn’t a refresh. It’s a reintroduction. One that reflects how people feel now — burnt out, over-optimised, and craving real, sensorial escape.

Launching exclusively in Soho House spas and bathrooms from March, before a wider global release in May, the new Cowshed offers a refined, rebellious alternative to today’s often soulless, homogenous, wellness landscape. A world of British botanicals, scent-led moments, everyday indulgences for bath, body

and home - designed to live on show — not under the sink.

Cowshed introduces Wildly Feel-Good spa moments from the heart and soul of the Somerset countryside - the antidote to hustle culture and minimalist self-optimisation. Pushing back against the modern interpretation of wellness - with everyday selfcare moments designed for the emotionally intelligent — not the over-disciplined. Cowshed brings a breath of fresh air and irreverence, prioritising how self-care makes you feel.

The relaunch marks a clear shift, with Cowshed now playing confidently at the intersection of beauty, design and emotional wellness, blending rebellious British character with global aesthetic sensibility. With four key strategic focuses: fragrance-first story-telling, premium product and packaging, design-led, culturally relevant gifting and a confident, intelligent tone of voice. This evolution positions Cowshed as a modern British heritage brand — one that’s both recognisable and ready to be re-chosen. The antidote to the hustle of city living, providing an escape to the heart of the Somerset countryside, to its home, Babington House, where the original Cowshed spa was located, with inspiration from the first product iteration taken from the British botanicals grown in the Victorian walled garden surrounding it. With one foot in the spa and the other in a wellington boot, Cowshed brings duality, irreverence and indulgence - part luxury spa experience, part everyday self-care, Cowshed lives in the sweet spot between refined luxury & unpolished charm. Combining the best of both worlds with elegance and a knowing wink – bringing both the “champagne flutes and muddy boots”. It’s good vibes only creating warmth, relaxation and comfort.

With a fragrance-first approach, every product starts with scent — developed with master perfumer Virginie Daniau* — and is designed to meet your mood, not just treat skin. Created with the original fragrance profiles in mind- Cowshed’s natural impression, artisan, therapeutic fragrances have been modernised to bring out the very best olfactive identities with depth, emotional clarity and modern fragrance throw designed to evoke instinct, not just aroma. Cowshed’s signature fragrances are Wildly Feel-Good scents, artfully imagined, created for those who choose pleasure over perfection. Each fragrance is instinctive, intelligent and emotionally led — offering small moments of escape, connection or clarity in the everyday.

From a reviving hand wash to a romantic bath, every product is designed to feel like it belongs in your home, not just your bathroom. Fragrance profiles include Relax, Indulge, Replenish, Active, Refresh and Restore.