As National Weaning Week 2026 (11th–15th May) approaches, leading UK baby-led weaning brand Tidy Tot has announced an ambitious month-long programme of education and support designed to help parents navigate the transition to solid foods with confidence. 

Aiming to provide expert advice and practical tips for the "messy" milestones, Tidy Tot is moving beyond the traditional week of activity to dedicate the entire month of May to Sensory-Led Weaning. 

Throughout May, parents can access a curated programme of educational content, exclusive partner offers, and at-home activities, all designed to make mealtimes a developmental win rather than a chore. 

The initiative highlights the importance of the "Sensory-Led" approach. Moving away from the high-pressure "Baby-Led vs. Spoon-Fed" debate, Tidy Tot is encouraging parents to focus on the sensory experience, allowing babies to touch, smell, and explore food to build feeding confidence. 

Jen Unsworth, Founder of Tidy Tot, says: 

"National Weaning Week is such a vital time for parents to get the support they need. This year, we wanted to go further by dedicating the whole of May to empowering parents. Weaning isn't just about nutrition; it’s a full sensory experience. Our mission is to provide the tools - like our Bib & Tray Kit - that make that 'necessary mess' manageable, allowing parents to focus on the joy of discovery rather than the stress of the cleanup." 

Support for the Weaning Journey 

The Bib & Tray Kit: The Sensory Weaning Must-Have Designed specifically for self-feeding and sensory exploration, the multi-award-winning Bib & Tray Kit eliminates the gap between baby and highchair, creating a 360-degree "safe space" for messy play. 

• Reduce Waste & Cost: Saves up to £7 per week on food bills and reduces food waste by a massive 75%. 
• Developmental Support: The large tray provides the perfect "canvas" for sensory discovery, helping babies learn to squish, smear, and eventually taste at their own pace. 
• Parent-Approved: Halves cleanup time, saving parents roughly 10 minutes per meal. 



The Dinky Cup: Training Tiny Hands & Tiny Mouths Complementing the kit, the Dinky Cup supports a baby’s first sips from 6 months. Recommended by weaning professionals and dentists, this open cup encourages "sipping, not sucking," which is essential for healthy oral motor development and speech. 

• Smart Design: Features a patented re-balancing base that self-rights when knocked, building a baby's confidence. 
• Healthy Habits: Prevents the pooling of liquids around front teeth, supporting healthy gums and future dental health. 



Parents can join the Tidy Tot Sensory Weaning Series throughout May 2026 on Instagram and via the Tidy Tot website, where they can find expert-led videos, handy guides, weaning recipes, and exclusive National Weaning Week partner giveaways.