1,000 Trees Planted: The Award-Winning Candle Brand That Turned Every Order Into an Act of Renewal

Simon James Home, the multi award-winning luxury soy wax candle and reed diffuser brand (handmade in Kent), has reached a milestone it never intended to celebrate alone: 1,000 trees planted - one for every order placed since the initiative began.

The figure isn’t simply a number. Each of those 1,000 trees is a mangrove, planted on the coast of Kenya through the brand’s GoodAPI partnership - and mangroves, it turns out, don’t just grow. They restore. They revive coral reefs, stabilise coastlines, improve water quality, and provide a sustainable livelihood for local communities who depend on healthy land. Over their lifetimes, those 1,000 trees are expected to sequester around 248 tonnes of CO2 - drawn quietly out of the air by roots taking hold in Kenyan soil, one order at a time. It is, in the most literal sense, something that will still be growing long after the last candle has burned down.

What makes this milestone remarkable is not what Simon James Home did - it’s what the brand’s customers chose to do, one purchase at a time. Every order placed on the website triggered a tree. That means 1,000 customers decided, even if only for a moment, that a candle could mean something more. The brand has consistently paired luxury with environmental responsibility - fully recyclable and plastic-free packaging, vegan soy wax, cruelty-free ingredients - but the tree-planting initiative is different. It’s proof, accumulating tree by tree, that a small brand making products by hand in a Kent studio can leave a mark that matters.

Simon James Home has now won multiple major industry awards, including Best Luxury Home Fragrance Brand UK 2026 and Best Eco-Conscious Candle Brand 2025, and holds a 5 star average rating across more than 258 verified reviews. Its scent collections, from foodie-inspired fragrances like Le Croissant and Pain au Chocolat to designer-inspired and cocktail scents have earned a devoted following of customers who want luxury without compromise. The brand has consistently demonstrated that premium quality and genuine sustainability are not opposing values. The 1,000-tree milestone is perhaps the clearest expression of that yet.

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“Reaching 1,000 trees genuinely stopped me in my tracks. I started Simon James Home because I wanted to make something beautiful and do it with integrity, and somewhere along the way, our customers turned that intention into a thousand mangroves growing along the Kenyan coast. Knowing those trees are restoring coral reefs and supporting local communities on the other side of the world, because someone in the UK bought a candle - I find that extraordinary. Every single tree was planted because someone chose us, and I don’t take that lightly. We’re heading straight for 2,000 now, and I can’t wait to get there with the same people who got us here.”

-Simon Goodwin, Founder of Simon James Home

With 1,000 trees now in the ground, Simon James Home has set its sights on the next milestone. The brand will continue planting a tree with every order placed - no minimum spend, no opt-in required. For customers, it means that every candle lit at home is matched by something growing somewhere else. The goal is 2,000 trees, and if the last thousand are anything to go by, the community that made this one possible will make the next one inevitable.

Simon James Home candles (£24) and reed diffusers (£25) are available at www.simonjameshome.co.uk

High-resolution product photography is available for editorial use and can be downloaded from: https://www.pressloft.com/app/press-office/simonjameshome

Product samples are available upon request for review purposes.