Grand Opening! The 53rd JINHAN FAIR Expands in Scale as Global Buyers Convene for Spring Sourcing

On April 21, the 53rd JINHAN FAIR for Home & Gifts officially opened at the Poly World Trade Center Expo in Guangzhou. Spanning 90,000 square meters and bringing together 1,200 premium exhibitors, the show has kicked off the spring procurement season for the home and gift industry.

Expanded Scale & Upgraded Zones

This edition has grown in both size and quality to better match evolving market trends and buyer needs. The layout has been optimized, with several key upgrades.

New zones for Dining & Kitchen and Pet Products debuted this year. The Outdoor Living area was significantly expanded and enhanced, while the Lighting Zone and Flowers & Greens Zone received full renovations.

By focusing on the complete home and gift supply chain, the fair now offers broader product coverage and depth. Through stronger cross-category integration and lifestyle-oriented displays, JINHAN FAIR has solidified its position as a comprehensive one-stop export platform that combines category strength, design innovation, and real-world application.

The fair features leading Chinese manufacturers such as:

· FUJIAN MINHOU MINXING WEAVING CO., LTD.

· FUZHOU HOMEBROAD ARTS & CRAFTS CO., LTD.

· IVY-DECO DESIGN & MFG

· Xiamen Hanka Home., Ltd

· XIAMEN DECO IMPORT & EXPORT CO., LTD.

· QUANZHOU NANYANG ARTS & CRAFTS CO., LTD.

· SHENZHEN D’SILY TRADING CO., LTD.

· SHANGHAI EVERGREEN CO., LTD.

· SHANGHAI SINCERE GIFTS DESIGNERS & MANUFACTURERS LTD.

· SHANGHAI HEMA HOME DECORATION CO., LTD.

· ZHEJIANG HENGTAI CRAFTS & GIFTS MANUFACTURING CO., LTD.

· LONGYOU HOBBY ARTS & CRAFTS CO., LTD.

· ZHEJIANG RISINGSUN INDUSTRY & TRADE CO., LTD.

· GUANGZHOU JINGCHANG CERAMICS & LAMPS MANUFACTORY

· In Color Ceramic Co. Ltd.

· JIANGXI EAST RISE

· TIANHAOGELEI

A strong lineup of emerging quality brands is also welcomed, including:

· YIWU RICH PHOTO FRAME CO., LTD

· XI`AN YIBO TRADING CO., LTD

· Taizhou Hongji Lighting Co., Ltd.

· Chaozhou Dily Lighting Company Limited

· Linyi Jiahua E-commerce Co., Ltd.

· Taizhou Kio Pet Products Co., Ltd

· Kin Leung Floral Company Limited

Together, these companies form a complete industrial ecosystem — led by established players and supported by dynamic new brands — showcasing the strength and innovation of Chinese manufacturing.

The fair has also elevated its presentation with immersive, scenario-based displays. Products are now staged in realistic home settings, allowing buyers to instantly visualize how items look and function in actual environments — making the sourcing experience more intuitive and effective.

Original Designs & New Arrivals

With 1,200 quality exhibitors, the 53rd JINHAN FAIR presents a wealth of original designs and fresh annual releases across Home Decorations, Seasonal Decoration, Pet Products, Outdoor & Gardening, Decorative Furnitures, Homeware & Textiles, Dining & Kitchen, and Giftware & Souvenirs.

Standout highlights include sustainable rattan and bamboo lighting that fuses eco-friendly materials with Oriental aesthetics, biodegradable pet beds and human-pet co-living furniture in the Pet Zone, smart outdoor solutions in the Outdoor Zone combining solar lighting with Bluetooth speakers, and innovative kitchen products in the Dining & Kitchen Zone, such as plant-based antibacterial cutting boards and self-heating lunch boxes.

Many exhibitors are leveraging new designs, colors, and craftsmanship to create distinct competitive advantages. This wave of innovation is accelerating the industry’s move toward personalization, smart technology, and sustainability — giving global buyers fresh inspiration and forward-looking solutions.

Buyers From Across the World Answer the Spring Call

Despite a complex global landscape, the fair continues to draw strong international attendance. Buyers from Europe, North America, Australia, Asia Pacific, and the Middle East — both long-time partners and first-time visitors — have gathered for efficient spring sourcing.

A solid lineup of long-standing buyers continues to attend year after year, including Burton + Burton and GANZ from the United States, Home Centre and PAN HOME from the UAE, JOLIPA BV from Belgium, XXXLutz Group, GILDE GRUPPE, HOFF-INTERIEUR, and TEDi from Germany, as well as edelman, Duif International, and Kaemingk from the Netherlands, and JJA from France. Their return underscores the ongoing success of springtime sourcing at the fair.

A Turkish buyer from TDA found a long-term artificial greenery supplier at JINHAN FAIR. He noted that the event brings together top-tier suppliers, with steadily growing scale and professionalism. For him, the key requirements are a comprehensive product range and consistently high quality — and JINHAN FAIR meets these needs precisely.

At the same time, first-time attendees such as Prime Home and Shine Company from the United States, NQ Company and ZAHR BINSHIHOON from Saudi Arabia, BXM Ecommerce and LA REDOUTE from France, WERKSTAR Sp. z o.o. from Poland, DREAMON from South Korea, Grupo Zapala from Brazil, and VALLE BLANCO from Argentina are injecting fresh momentum and opening doors to new markets, further expanding global trade opportunities.

Spotlight Sessions: Building a High-Quality Exchange Platform

The fair features three flagship thematic sessions — Trend Insights, Pet Living, and Market Expansion. Industry experts and senior buyers will share insights on design trends, overseas consumer behavior, pet product development, and cross-border strategies. These sessions create an efficient platform for exhibitors and buyers to connect, exchange ideas, and form partnerships — helping companies refine their strategies, strengthen competitiveness, and drive the home and gift sector toward high-quality growth.

The 53rd JINHAN FAIR links the world with innovative business opportunities, running until April 27 at Poly World Trade Center Expo, Guangzhou. We sincerely look forward to your visit.