The epic Scrub Daddy x HelloFresh collaboration is live

HelloFresh and Scrub Daddy Team Up to Make Family Mealtimes Better - From Prep to Clean-Up

HelloFresh and Scrub Daddy have joined forces to make family meals more enjoyable, wholesome, and hassle-free - covering every step from food preparation through to the final clean-up. This exciting collaboration brings together delicious, convenient home cooking with smart, effective cleaning solutions, helping households spend less time worrying and more time enjoying meals together.

As part of this partnership, the two brands have also carried out new research into family cooking and cleaning habits, revealing how mealtimes can be made more efficient, enjoyable, and less stressful for busy households. 

The research highlights Britain’s playful relationship with food, with a third (32%) admitting to eating ingredients while cooking, and 21% confessing to the classic taboo of “double-dipping” their spoon while preparing meals for others.

Delving into kitchen culture across the UK, the research also found the country is split down the middle on the ‘Bowl In’ vs. ‘Bowl Out’ debate, with 46% saying they wash up with a separate plastic basin in the sink, and 41% saying they wash up directly in the sink… talk about a dinnertime divide! 

The research also shows that over half of Brits (65%) proudly admit to licking the spoon while cooking, nearly a quarter (23%) have eaten dinner straight from the pot, and 31% say they’ve scrubbed dishes with their bare hands. Meanwhile, 1 in 5 (20%) confess to serving food that’s taken an unexpected tumble to the floor - because sometimes, life happens!

From the backseat chef to the chaotic cook, these findings prove that no two kitchens are the same, and everyone has their own wonderfully unique way of getting dinner on the table.

The research reveals a nation of confident cooks and committed cleaners, with the ‘chaotic cook’ most prevalent among younger generations, with 44% of Gen Z (those aged 18-24) admitting they use more pots, pans and utensils when cooking - compared to just 18% of boomers (those aged 55+). Across the nation, a third (32%) say they tend to create more washing up when they’re on cooking duty.

Brits are also embracing their role as ‘creative cleaners’, with nearly 1 in 10 admitting to using their old socks or underwear to wash up, and even turning to toothbrushes to get the job done. Yet despite this enthusiasm, 22% say they delay washing up until the next day - proving even the most diligent cleaners have their limits.

Elsewhere, the ‘backseat chef’ is alive and well, with 32% of Brits admitting they feel compelled to offer advice while someone else is cooking. Meanwhile, nearly a third (32%) say they sneak in extra ingredients when they’re not the ones in charge, quietly taking matters into their own hands. 

To celebrate the collaboration, a limited-edition Scrub Mommy HelloFresh sponge, designed in the shape of a lime, has been launched. This playful and practical addition is available as a gift with purchase for customers who shop the Daddy’s Dishes collection, while stocks last until mid-May.

The exclusive sponge combines Scrub Mommy’s signature dual-sided design with a fresh, food-inspired twist - perfectly reflecting the partnership’s mission to enhance the full cooking experience, from prepping ingredients to tackling the dishes afterwards.

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