Market Outlook from the 53rd JINHAN FAIR

Exploring Industry Trends from Multiple Perspectives

A series of themed salons were held alongside the 53rd JINHAN FAIR. Focusing on design trends, shifting consumer behavior, and product innovation, they offered forward-looking industry insights.

Ye Wenshi, Trend Consultant at WGSN, analyzed future home design trends through the lens of color and style, providing valuable inspiration for product development and visual merchandising. Tom Gottlieb, President of Two’s Company, offered important guidance for market positioning by highlighting how different age groups vary in their preferences for style and sales performance.

These sessions delivered multi-dimensional insights and practical takeaways for both exhibitors and buyers, guiding businesses to find clarity amidst ongoing change.

Many overseas buyers noted that JINHAN FAIR’s comprehensive product categories, concentrated supplier base, and rapid product iteration enabled one-stop sourcing of diversified home & gift items, making it a core platform for maintaining stable procurement channels and discovering high-quality goods.

A loyal Swiss buyer, MOOSAVI SEYED JAFAR, who has visited more than ten times, praised the increased number of souvenir suppliers this year and was particularly impressed by the new Hall 7. He emphasized that quality remains his top priority and confirmed his plan to return for the October edition.

Mersea & Co. from the United States made their debut at JINHAN FAIR this year to source gifts and home décor, with several potential suppliers and premium products already identified. Their representative noted, “Product quality always comes first, followed by MOQ, pricing, materials, and the potential for long-term collaboration.”

Want Collective, another first-time buyer from Australia, discovered a wealth of highly differentiated home and gardening products onsite. Their representative shared, “We’re not interested in competing on sameness. Our goal is to build a unique identity, so sourcing distinctive products is the absolute key to us.”

While the 53rd JINHAN FAIR concludes, connections continue. Looking ahead, JINHAN FAIR will persist in optimizing its international trade services and connecting high-quality global resources to support businesses in navigating a complex market environment with confidence.

October 21–27, 2026

See you at the 54th JINHAN FAIR!