Quality Assured, Connections Sustained | The 53rd JINHAN FAIR Concludes Successfully

On April 27, the seven-day 53rd Jinhan Fair for Home & Gifts (JINHAN FAIR) successfully concluded at Poly World Trade Center Expo, Guangzhou (PWTC Expo). Spanning 90,000 square meters, this fair brought together 1,200 premium exhibitors and showcased over 300,000 new products, covering a full spectrum of categories including home decoration, seasonal decorations, outdoor and gardening, decorative furniture, textiles & homeware, pet products, and kitchen & dining.

By introducing new zones, fresh themes, and emerging brands, this fair delivered a revamped experience for global buyers, effectively attracting new traffic and business opportunities. Professional buyers from over 170 countries and regions attended, with notable growth from North America, South America, Turkey, Russia, and Poland. Despite a complex and volatile global trade environment, buyers became increasingly rational and focused, with overall quality continuing to improve. JINHAN FAIR has further solidified its role as a key platform for international buyers to secure supply chains and connect deeply with China’s home & gifts manufacturing sector, highlighting the resilience and global appeal of China’s supply chain.

Mutual Commitment in Collaboration

Steady Progress through Connectivity

Amid ongoing uncertainties, overseas buyers and Chinese suppliers maintain a strong desire for stable engagement and sustained cooperation. As a globally recognized one-stop sourcing platform for home & gifts, JINHAN FAIR continues to bridge supply and demand with efficiency, standing as a trusted sourcing destination for buyers worldwide.

Many overseas buyers noted that JINHAN FAIR’s comprehensive product categories, concentrated supplier base, and rapid product iteration enabled one-stop sourcing of diversified home & gift items, making it a core platform for maintaining stable procurement channels and discovering high-quality goods. In particular, small decorative items characterized by high cost performance and strong design appeal were highly favored by European buyers.

Adapting to Change

Unlocking New Trade Opportunities through Innovation

In response to evolving overseas demand and shifting consumer trends, exhibitors at this edition of JINHAN FAIR significantly increased their investment in R&D and innovation. From design language and functional expansion to materials and craftsmanship, companies optimized their offerings across multiple dimensions, adopting more agile product strategies to navigate market uncertainty.

Animal motifs and vibrant dopamine-inspired color palettes set the tone for spring and summer trends. Products such as pet-friendly furniture and modular, multifunctional outdoor furniture expanded their usage scenarios. In terms of materials, there was a clear trend toward multi-material fusion involving diatom mud, resin, faux fur, and more. Meanwhile, eco-friendly solutions including formaldehyde-free materials, biodegradable products, recyclable paper art, recycled PET, and solar-powered lighting continued to gain traction, reflecting a broader industry shift toward green and low-carbon transformation.

Market Outlook

Exploring Industry Trends from Multiple Perspectives

A series of themed salons were held alongside the fair. Focusing on design trends, shifting consumer behavior, and product innovation, they offered forward-looking industry insights.

These sessions delivered multi-dimensional insights and practical takeaways for both exhibitors and buyers, guiding businesses to find clarity amidst ongoing change.

While the fair concludes, connections continue. Looking ahead, JINHAN FAIR will persist in optimizing its international trade services and connecting high-quality global resources to support businesses in navigating a complex market environment with confidence.

October 21–27 ,2026

See you at the 54th JINHAN FAIR!